Books in the Advanced Controlling series

Wie funktioniert Website-, SEO-, SEA-, E-Mail-Marketing- oder Social-Media-Controlling und was ist dabei zu beachten? Welche Anforderungen sollte ein "Online-Controller" erfüllen? Die Antworten finden Sie in dem neuen Advanced-Controlling-Band von Jürgen Weber und Daniel Stein.

The authors present the empirical results of a benchmarking study, in which numerous renowned companies took part. How does controlling actually work in Germany? Are there any new trends? How can controllers profit from one another across various companies?.