Books in the Anthropology & Business series

Intimacy at Work shows how portable, digital media allow people to bring their private lives into the workplace, thus softening and humanizing what is often a hard, isolating business world.

Women are the world¿s most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women¿s lives, bodies and work. This book examines the contradictions between women¿s everyday experiences and market representations.

Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.