Books in the Applications of Cognitive Linguistics [ACL] series

Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound and music. It investigates texts including advertising, political cartoons, comics, film, songs and oral communication.

The book is the first of its kind to establish Cognitive Linguistics as a research paradigm within the field of world Englishes. The authors survey the main tenets of both areas of linguistic enquiry and suggest that the theoretical and methodological apparatus developed both within Cognitive Linguistics generally and within its novel sub-discipline Cognitive Sociolinguistics can overcome certain limitations inherent in traditional approaches to cultural variation in language. They present a case study of the linguistic realization of the cultural model of community in African English as an exemplar for the investigation of cultural models in other varieties of English. Corpus-linguistic methods are combined with conceptual metaphor analysis and blending theory to elucidate a vast network of conceptualizations salient to speakers of African English. The findings, based on computer corpora and a range of additional sources, are discussed against the background of work in anthropology, religious studies, and political science. The book also reflects on the role of English in intercultural communication and concludes with a comparison of Cognitive Linguistics and pragmatic functionalism, placing the former in the wider framework of a hermeneutic philosophy that stresses dialogic understanding.