Books in the Approaches to Semiotics [AS] series

Branigan effectively criticizes the communication model of narration, a task long overdue in Anglo-American circles. The book brings out the extent to which mainstream mimetic theories have relied upon the elastic notion of an invisible, idealized observer, a convenient spook whom critics can summon up whenever they desire to "e;naturalize"e; style. The book also makes distinctions among types of subjectivity; after this, we will have much more precise ways of tracing the fluctuations among a character's vision, dreams, wishes, and so forth. Branigan also explains the necessity of distinguishing levels of narration.

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Frontmatter -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z -- Supplement

Frontmatter -- CONTENTS -- INTRODUCTION -- I. PERFORMANCE -- BREAKTHROUGH INTO PERFORMANCE -- ORAL SERMONS AND ORAL NARRATIVE -- II. PERFORMANCE AND COMMUNICATION -- A PARABLE IN CONTEXT: A SOCIAL INTERACTIONAL ANALYSIS OF STORYTELLING PERFORMANCE -- FILIPINO-AMERICAN EROTICA AND THE ETHNOGRAPHY OF A FOLKLORIC EVENT -- THE TALE-SINGER AND HIS AUDIENCE -- III. TRANSMISSION AND COMMUNICATION -- THE HYPOTHESIS OF MULTI-CONDUIT TRANSMISSION IN FOLKLORE -- IV. COGNITIVE ASPECTS OF FOLKLORIC COMMUNICATION -- QUAKER FOLK-LINGUISTICS AND FOLKLORE -- FOLKLORE, WORLDVIEW, AND COMMUNICATION -- FOLKLORE AND COMMUNICATION ON ST. VINCENT -- INDEX -- Backmatter

Frontmatter -- Preface to the English Edition -- TABLE OF CONTENTS -- Petr Bogatyrev and Structural Ethnography -- 1. Introduction -- 2. The Structural Interrelationship of Costume Functions -- 3. 'Holiday', 'Ceremonial' and 'Ritual' -- 4. Multiple Functions of Costume Parts When Combined With Others -- 5. Transition of Costume from Everyday Through Ritual Stages and the Functional Changes Involved -- 6. Occupational Dress in a Given Community -- 7. Distinctions in Wealth and Social Status as Shown in Costume -- 8. The Magical Function of Costume -- 9. Regionalistic and Nationalistic Functions of Costume -- 10. An Example of an Analysis by the Functional Method of the Disappearance of a Costume -- 11. Functions of Costume Which Indicate the Religious Affiliation of the Wearer -- 12. Functions Indicating the Wearer's Age and Marital Status -- 13. The Headwear of Unwed Mothers -- 14. The Erotic Function of Costume -- 15. The Function of Children's Costume -- 16. Costume as a Sign -- 17. The Function of Everyday Costume -- 18. The Interdependence of Form and Function in Costume: A Change in Costume as a Change in the Whole Structure of Life -- 19. The General Function (The Function of the Structure of Functions) - 'Our Costume' -- 20. The Interdependence of the Functional Structure and the Individual Functions. The Functional Method Expands the Subject Matter of Ethnography. Conclusion -- 21. The Structural-Functional Method in the Study of Village Buildings, Farm Implements and Other Items of Material Culture, as Well as Folklore (Magic, Folk Tales, Songs, Incantations, etc.) -- Glossary -- Illustrations