Books in the Bloomberg series

Art and finance coalesce in the elite world of fine art collecting and investing. McAndrew and a highly qualified team of contributors explain the most difficult financial matters facing art investors.

What is the only thing a company has that its competitors do not have? What can a company invest in that its competitors cannot replicate? Information. It s the new competitive edge.

An insightful and practical guide to family trusts Family Trusts is a step-by-step guide for anyone involved in family trusts: trust creators, trustees, beneficiaries, and advisors. It will help families create and administer a culture that recognizes trusts as a gift of love.

"Analysis and commentary on economics, the Federal Reserve, monetary policy, the bond markets, and politics, selected from among 1,300 columns written by Caroline Baum since 1998 for Bloomberg News, the electronic business and financial news service." Economic conditions, Finance, and Economics.

Real Estate Investment Trusts (REITs) provides some of the best total returns in the investment world. This book covers: a comprehensive history of the REIT industry; how REITs compare with other competitive investments; how to spot blue-chip REITs and control investment risk; and how to value individual REIT stocks, and REIT shares generally.

Completely revised and updated edition of this very popular and successful small business book The first edition of 201 Great Ideas for Your Small Business was hailed by management guru and author Tom Peters as "Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb.

Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting.

From firsthand interviews with families of significant means and gathered wisdom of the experts in the field, the author--a Certified Financial Planner--details the most common "family busters" in story format based on real families and offers expert advice on solutions.

In the past few years, the financial industry has undergone dynamic structural changes that have deeply affected the sales process. Bruised by market volatility, today's consumer is skeptical and demands more for less. A business needs fresh approaches to sell in today's tough marketplace. Here are the 22 Keys that can help any financial professional make more money, work less, and maximize his potential. Industry leaders James Benson and Paul Karasik combine their personal experience with the shared wisdom of the masters. Each key contains proven, actionable sales guidelines, including: The four primary fears that could destroy a sale--and how to help prospects overcome them The nine most effective strategic approaches to "target marketing" success Five guidelines for qualifying prospects more effectively Sixty-five ways to snap a sales slump Ten ways to get clients to say yes Four simple steps to generate new business with current clients Five guidelines for overcoming objections Six sample scripts to make closing ratios soar Whether a company has been in business for years or is just beginning, each key will unlock a new door on the path to sales success.

A guide for financial planners, includes: business plan development, client management, certification, legal compliance, client communication, and marketing strategies.

Inside the Trillion Dollar Industry That Owns Everything What do Dunkin' Donuts, J. Crew, Toys "R" Us, and Burger King have in common? They are all currently or just recently were owned, operated, and controlled by private equity firms.

A quantifiable framework for unlocking the unconscious forces that shape markets There has long been a notion that subliminal forces play a great part in causing the seemingly irrational financial bubbles, which conventional economic theory, again and again, fails to explain.

"The first thing you think is where's the edge, where can I make a bit more money, how can I push, push the boundaries.

A simple guide to a smarter strategy for the individual investor A Wealth of Common Sense sheds a refreshing light on investing, and shows you how a simplicity-based framework can lead to better investment decisions.