Books in the Bridging Tourism Theory and Practice series

Articulates and debates the concept and methodology of tourism-assisted development. This book examines the theoretical bases of contemporary real-case development projects and illustrates the way tourism can effectively and efficiently focus on development issues, while minimizing undesired impacts on the natural and cultural environments.

This book approaches the issue of contemporary destination governance from a case study point of view. 16 destinations from across Europe, Australia and Canada are presented in detail and an overview of their respective historical developments, their resource endowments and market positions as well as their stakeholder structure is given.

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.

Provides a synthesis of thought on an influential issue for tourism, and a point of focus for tourism researchers, managers and developers in countries such as the United Arab Emirates, Jordan, Egypt, Maldives and Turkey, as well as the Western world.

Provides a platform for knowledge exchange between different disciplines and for learning from both theory and practice in the context of tourism and climate change. This book examines subjects as diverse as: the European hotel sector; the North American cruise tourism industry; and, New Zealand youth hostels and campervans.

Knowledge Management in Tourism: Policy and Governance Applications is an indispensable instrument for everyone interested in the theory and practice of the quest for effectiveness, efficiency, and equity of tourism activities in helping build the future of mankind.

The movement of Asian citizens across continents now occurs on an unprecedented scale. What are the interests of Asian tourists and what are the impacts on host communities? This book addresses questions about Asian tourist contact with unfamiliar countries and cultures and the implications for the marketing, planning and policy of tourist markets.

This volume presents and analyses 17 examples of knowledge transfer from countries around the world to identify future directions for business and government managers and academic researchers. Effective Knowledge transfer provides an opportunity to address unprecedented societal, environmental and technological change and disruption.