Books in the Brilliant Business series

'Brilliant Employability Skills' emphasises the need for students to create their own individual employability profile and brand in order to compete successfully in today's highly competitive market place for graduate jobs. It is just as important to be able to market yourself as it is to secure your degree.

Marketing has never been so important because business has never been so competitive.Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and how you can succeed with your campaigns. Brilliant outcomes: Understand the ideas, actions, campaigns that make a real difference. Get a complete marketing skill-set to seduce and inspire. Be a master of strategy from thinking to planning to execution.

The new edition of this brilliant bestseller gives full support through every step of the way of starting a business, making the whole process easier, so you remain inspired and on the road to success.Author Caspian Woods is a renowned entrepreneur and this book includes his vast experience of starting businesses, coaching new start-ups and interviewing hundreds of successful entrepreneurs from Bob Geldof to Phillip Green. You will learn how to: feel positive, energised and enthused be clear about the start-up process be able to tailor it to suit their individual needs know which parts to focus on for success where to go for further reading/support.This new edition features new material on using social media to reach new markets, improve customer service and recruit staff. It also features new information that accommodates recent changes in the economy.

Packed full of anecdotes from the most accomplished presenters around, this book contains all the tools, tips and encouragement you need to make a sensational presentation. It covers every aspect of presenting, from preparation and planning right through to dealing with nerves and mastering the art of presentation performance. Brilliant outcomes:- Learn the top ten tips of presentation mastery- Discover how to make presentations powerful, colourful and memorable- Always feel confident and inspired to give it your very best shot- Deliver an inspiring presentation, even with no visual aids.

Coaching is fast becoming the must-have leadership skill and this book shows how anyone can become a brilliant coach at work. Based on methods specifically developed and proven in business, you will discover what it takes to be a coach, how to use the core coaching methods and how to apply these to common coaching scenarios. Containing simple,practical ways to becoming a brilliant coach at work, you will be able to unlock your own unique coaching ability and reap the rewards in no time at all! BRILLIANT OUTCOMES:- Understand what coaching really is- Feel confident in your ability to be a great coach- Put core coaching skills into action.

Whether running a company or working for an organisation, Brilliant Workshops will equip you with all the practical tools and effective techniques you need to run your workshop effectively. This book challenges the myths about delivering effective workshops and will give you all the essential information you need to deliver brilliant workshops to any audience.

Many people struggle to lead a project with a successful outcome and they fail to keep them to budget, deliver on time and motivate a team. This book combines practical tools, personal tips and psychological insights to that you can:- Realistically plan not only your time and resources but everyone else's- Understand your team's strengths and weaknesses- Monitor everyone's work and review their progress- Ensure your communication skills and feedback inspire and encourage your team- Successfully meet project initiatives and objectives

For anyone who wants to have a more fulfilling and successful work life, this coach-in-a-book will guide you step-by-step through the process of finding your ideal career.Whether you are looking for your next opportunity, stuck in a rut, or even wanting a complete change of career, this book will help you have a happy, successful career. It is packed with smart advice; clever exercises; insights from world-class careers experts; and stories from people, like you, whove already taken the journey. BRILLIANT OUTCOMESUnderstand what makes you happy at work and how to identify your ideal job Create a plan to ensure your future success and satisfaction Know every technique to land the job of your dreams Use smart ways to get ahead and stay ahead at work Know that your future work will be fulfilling and rewarding.

Writing spreadsheets, budgets and forecasts is an important part of many managers roles, but do you need help in understanding and presenting the information in a clear and concise way? This step-by-step guide shows you the advantages and potentials of using spreadsheets. After reading this book youll be able to master company accounts; understand balance sheets, profit and loss accounts and cash flow systems; and learn to analyse and monitor your companys financial performance.BRILLIANT OUTCOMES: How to save time and gain control of your business. Ability to understand, analyse and present financial information in a clear and concise way.BRILLIANT FEATURES: Up-to-date examples and spreadsheets. On-line downloads of examples and spreadsheet models New 234mm X 156mm format to make

Many of us feel that we spend too much time in unproductive meetings when we could be getting on with some real work. Well, meetings are real work and effective meetings are the springboard for great results. Brilliant Meetings gives you the tips, tools and techniques to transform all your meetings into positive experiences. It shows you how to: prepare better get more out of meetings when youre there follow up effectively to get the results you need attend only the meetings that matter use meetings to boost your profile and your careerBrilliant Meetings gives you a commonsense, workable and practical approach to making all meetings brilliantly effective, for participants, meeting leaders and organisations.Companion website: http://www.meetingexpert.co.uk

In business, there is a moment when everyone has to make a pitch; it might be your own personal OK Corral, when the consequences of failure are too painful to even contemplate, but it will always be an occasion where the outcome really matters. Brilliant Pitch will equip people to tackle pitch situations (however tough), improve their own skills and, importantly, leave them enthused about the idea of pitching and looking forward to the next one. It will do so first by outlining how to approach any pitch, then how to tailor the approach in different situations. There are secrets from the masters. There are pitch stories. (Such as the agency which pitched to British Rail, and deliberately kept them waiting in reception for an hour, with bad refreshments and no explanation for the delay) The book brings the process to life, rather than simply listing things to do. It shows readers how they, too, can become great at pitching. Brilliant outcomes:It eliminates the possibility of doing a 'bad' pitch It will help readers get the content and preparation spot on by focusing on the needs of the audience. It will help give readers tons of confidence so theyll not only deliver brilliant pitches, but theyll be eager to pitch time and time again.

No matter what kind of team youre in or what role you play, Brilliant Teams gives you the core ingredients to make you and your team a truly brilliant one. Youll find out exactly what it takes to excel as a team player and leader, as well as common team traps to avoid. Brilliant outcomes Find out what it takes to be a brilliant team player and leader Learn how to get the best out of your environment Understand different teams and what makes them tick

Whether youre new to freelancing or a seasoned freelance operative, Brilliant Freelancer is packed full of ideas and case studies to help you build a happy, productive and profitable freelance life quickly and easily.From building your client portfolio right through to staying motivated and surviving the tougher times, Brilliant Freelancer gives you everything you need to take charge of your career and start moving in the direction you want to go.

Full of tips, examples and exercises that will transform your writing from the same old same old into something thatll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something thats brilliant. Brilliant outcomesProduce business writing people actually want to readPersuade and inspire people, sell more, or get that jobGet a distinctive, powerful and engaging writing voice

The benefits of being a brilliant negotiator are immense and this updated second edition of Brilliant Negotiations will show you how to negotiate skilfully and creatively in any situation you will learn exactly what line of questioning and responses to take to get exactly what you want and a little more!It takes you through the key strategies and phases of negotiation, providing many examples of right and wrong approaches, and is packed full of insider tips to ensure you get what you want with minimum stress. It offers practical, compact advice, it is not academic or theoretical and doesnt overburden the you with examples. Brilliant Outcomes:Get the most out of every negotiation situation.Get what you want and even a little more!Learn to be a tough and respected negotiator.

A brilliant business needs a brilliant business plan and this is the book to help you write one. It will take you step by step through the process to help you build a business plan quickly and easily and then use it to build your business. This book introduces the basic concepts of business planning, shows you a swift and smart way to prepare a business plan and reveals how to use a business plan to run your business more effectively. This book is ideal if you need a plan to show your bank manager, small investors and employees, or to use as a chart for steering your business. It contains:- Step-by-step instructions on how to build your brilliant business plan from scratch. - A range of model plans for very different businesses to show you brilliant business planning in action. - Advice on what delights banks and investors, as well as what not to do.

If youve ever struggled to craft a persuasive message that really hits the spot youll knowits harder than it looks. Wouldnt it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someonewho told you how the professionals really do it? Well, thats exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career. Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting toreveal the trade secrets of top-notch practitioners. Its the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.

Selection tests are now common in interviews and this book covers everything you need to know from knowing what the tests are used for to how to do well in them.This book explains why employers put you through these hoops, and why you shouldn't worry about them. It offers ways for you to prepare for, survive and improve your selection test results, assess your own ability and learn how test results are weighted against other selection methods.This book will include comments from employers who use the tests, psychologists who design them, and applicants who have faced them. This book provides reassurance and plenty of genuine work-through examples. It covers everything right down to test anxiety, test simulations and misuse of tests.

The indispensible handbook that every entrepreneur needs, Brilliant Checklists for Entrepreneurs is packed with hundreds of easy to follow, detailed lists that tell you everything you need to know, everything you need to think about, and everything you need to do to when starting and managing a business.The fast, focussed guidance in this practical and user-friendly book covers all aspects of your business journey right from thinking up your business idea, writing a plan and getting funding, and selling your business.

Keep them coming back for more Brilliant Customer Service is your guide to help you deliver exceptional customer service and keep your customers coming back time and time and again. Its for anyone involved in any organisation whether you run your own business, manage people or you are a customer facing employee. It doesnt matter what your budget is, youll find lots of simple changes you can implement right now to build a highly successful customer service strategy.BRILLIANT OUTCOMES Identify your customers real needs and how best to meet them Build trust and long term loyalty with your customers to stay ahead of the competition Make sure you are remembered and recommended

Brilliant Online Marketing covers every aspect of online marketing from website design right through to cutting-edge techniques from the online lead generation. Free from technobabble and jargon it will appeal to anyone who wants to learn how to make the most of this fast-moving and exciting marketing channel.This book will show you how to use email, blogging, social networking and online media to reach your customers. Focussed on actions that produce results, online support is also available through authors website www.alex-blyth.co.uk

In this new workbook, NLP trainers, David Molden and Pat Hutchinson, have gathered the very best NLP techniques from years of teaching and training people from all walks of life. Each exercise has been chosen for maximum impact to ensure brilliant results, every time. Designed as a complete, step-by-step programme, it details every core aspect of NLP, from creating compelling outcomes and changing old habits right through to personal strategies for success and modelling excellence. Ideal for personal or professional use, it provides an invaluable resource to help you or your clients achieve their very best in life.

Discover everything you need to know to take control of your accounts and manage the success of your business or personal finances.Brilliant Accounting is the practical, step-by-step guide that will help you get to grips with accounting basics. Written by an accounting expert with years of experience, Brilliant Accounting is free from technical jargon and theory and is packed with practical examples and expert tips and tricks. This book covers everything you need to know, from understanding reports to using accounting information to manage and develop your business.

Based on proven practical methodologies, this highly practical book will show you how to develop, nurture and guide the talents and skills of other people . Everyone has the potential to be a brilliant mentor.Mentoring is fast-becoming the must-have leadership skill that helps you get the best out of your staff, and Brilliant Mentoring shows how you can have it too. Based on methods specifically developed and proven in business, youll discover what it takes to be a mentor, how to use the individual and collective mentoring methods and how to apply these to common scenarios. With Brilliant Mentoring youll unlock your own unique mentoring ability and reap the rewards in no time at all!BRILLIANT OUTCOMES: Feel confident in your ability to be a great mentor Choose the best mentoring strategy for you and your team Put core mentoring skills into action Increase performance in your workplace

Run every project smoothly, successfully and on time This book contains a range of essential checklists for busy project managers, each one of which has been developed, tested and proven to work. Brilliant Checklists for Project Managers quickly provides hundreds of practical tips, techniques and strategies, based on proven insider knowledge and expertise to help you to deliver brilliant projects. Complete your projects successfully, on time and within budget Understand and master all aspects of any project Run any type of project, no matter what size Quickly find the answers you need just when you need themEverything you need to know, think about and do to run your project successfully and efficiently.

Youve got the interview now how will you get the job? How to Succeed in any Interview will show you how to present yourself as the best candidate for the job, using proven tips, advice and techniques from the experts to guide you through exactly what interviewers want to see and what impresses them most. Present yourself in the best possible light every time Understand what impresses interviewers the most Win the job before, during and after the interview Learn how to show yourself in the best possible light and maximise your chances of making a brilliant impression and getting that job.