Books in the Business Blueprints series

* Written by a leading European academic expert and a practising industrialist. * Provides an up--to--date guide to the central issues of TQM through theory, practice, and empirical research. * Standalone chapters provide a flexible structure. .

The International Business Blueprint provides a concise introduction to international business for students at all levels.

This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.