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Books in the Business in the Digital Economy series

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  • - Understanding and Implementing New Digital Business Models
    by Mark Thompson, Alan Brown & Jerry Fishenden
    £53.49

    For businesses large and small, investment in digital technologies is now a priority essential for success. Digitizing Government provides practical advice for understanding and implementing digital transformation to increase business value and improve client engagement, and features case studies from the private and public sectors.

  • - Myths, Misconceptions and Methods
    by S. Finlay
    £47.99

    This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.

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