Books in the Business Myths series

Understand the do's and don'ts, and dismiss the fallacies of using social media for business in this well researched and practical guide.

Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.

Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.