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Books in the Cases in Modern Chinese Business series
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- How Foreign Companies Fight Their War in China
£9.99 Offers a fascinating study of twelve major capital wars in China led by overseas companies. These companies are Caterpillar, Mittal, Alcatel, Danone, SEB, BMW, UBS, L'Oreal, Toyota, Bayer, Johnson & Johnson and Coca-Cola. Each of the twelve chapters examines one company, with expert coverage provided by Wang Kangmao.
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