Books in the China Perspectives series

This book proposes a theoretical framework for internationalization strategy of Chinese brands and brand performance. It explores several key internationalization strategies e.g. standardization versus adaptation and OBM export versus OEM export. It examines the relationships between international marketing mix e.g. distribution channel and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.

Original Chinese title Wu nai de jie ju translated and published as 2 separate volumes--John Leighton Stuart's political and missionary-educator (above) carrers in China.

This volume examines five of the most influential keywords from Western literary theory as it has impacted on Chinese literary criticism after the reform since 1978 - discourse, text, narrative, literariness, and irony- from the perspectives of etymology, documentation, meanings, and other core factors.

This volume offers a panoramic view of the cooperation between the BRICS countries, faced as they are with a series of economic and geopolitical challenges. The editors reveal that the BRICS countries have strengthened policy coordination and brought into play complementary advantages, promoting sustainable growth in the world economy.