Books in the Communication Perspectives in Popular Culture series

The contributors of this collection explore various aspects and questions surrounding craft beer culture from perspectives of business, gender, community-building, branding, and culture.

Popular culture helps construct, define, and impact our everyday realities and must be taken seriously because popular culture is, simply, popular. Communication Perspectives on Popular Culture brings together communication experts with diverse backgrounds, from interpersonal communication, business and organizational communication, mass communication, media studies, narrative, rhetoric, gender studies, autoethnography, popular culture studies, and journalism. The contributors tackle such topics as music, broadcast and Netflix television shows, movies, the Internet, video games, and more, as they connect popular culture to personal concerns as well as larger political and societal issues. The variety of approaches in these chapters are simultaneously situated in the present while building a foundation for the future, as contributors explore new and emerging ways to approach popular culture. From case studies to emerging theories, the contributors examine how popular culture, media, and communication influence our everyday lives.

This book explores contemporary media's reliance on nostalgia in video games, movies, streaming sites, and even social media in their attempt to attract audiences of all generations. The book is interdisciplinary in approach and looks at the implications of this mediated past-focus on our cultural identities and our perception of memory itself.

This book explores the communication issues and power dynamics in fandoms and fan communities to understand the problems fans experience when they interact with one another. It uses fractured fandoms as the case study to consider how these problems relate to all areas of people's lives.

This book offers insight into the many identity work processes in play in the construction of yoga categories, inviting readers to consider pop culture yoga, a distinct way of understanding this complex phenomenon.

This edited collection focuses on varying communication perspectives in the Fifty Shades of Grey series including rhetoric, consent, romance, news coverage, and sexual education.

The contributors of this collection explore various aspects and questions surrounding craft beer culture from perspectives of business, gender, community-building, branding, and culture.

This book analyzes representations of otherness in a variety of romantic Anglophone texts from the 1950s to the 2010s using an array of approaches. Together, contributors suggest a trajectory of increasing openness to diversity, but also the many ways in which popular fiction continues to fall short, perpetuating old tropes and stereotypes.

Drawing upon the works of Marshal McLuhan, Joseph Campbell, Thomas S. Frentz, and Janice Hocker Rushing, this book unpacks U2's long-term success, continued relevance, and popular appeal through the lenses of Agape (spiritual, communal love), Amor (romantic love), and Eros (erotic love).