Books in the Critical Perspectives on Business and Management series

Offers an overview of International Financial and Reporting Standards (IFRS). This title includes a discussion of the processes of change and developments which have led from a disparate starting position to the current situation. It is fully indexed each includes an introduction by the editors.

This collection of articles by leading British, Chinese and Japanese scholars provides an authoritative insight into the mechanisms at work in Chinese business practices.

This new four volume collection will include the key articles and literature to provide an authoritative guide on innovation management, its development, core content, and current and emerging issues.

Covers the management of brands across cultural and international boundaries. This book explores brands evolution from signals of provenance and quality to their status as carriers of symbolic meaning and trust. It is suitable for marketing and business scholars - as well as those working in allied areas.

The essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown around this principle, so the subdiscipline - and industry - of marketing research has flourished. This title provides a collection of classic and contemporary contributions on the subject.

This set brings together a cross section of material from both philosophy and business journals. It includes: what is business ethics and how has it developed?; are ethics compatible with the free market?; international business ethics; and case studies.