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Handbook of Research on Effective Advertising Strategies in the Social Media Age

by Nurdan Oncel Taskiran & Recep (Ondokuz May S University Turkey) Yilmaz

£275.49

Focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academics, researchers, and school practitioners.
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