Books in the Feminist Perspective on Communication series

In this guide to cultural criticism, Arthur Asa Berger presents complex concepts in jargon-free language, making the book an ideal introductory text. It covers the key theorists, concepts and subject areas, from literary, sociological and psychoanalytical theories of semiotics and Marxism.

`The 11 comprehensive and well-documented chapters provide critical insights toward understanding these complex domains and their contemporary roles.... This is a valuable resource for academics and professionals in advertising, media and communication, as well as for research on the cultural significance of advertising and popular culture' - Choice

This text is the first to present cultural hegemony in its original form - as a process of consent, resistance, and coercion. Hegemony is illustrated with examples from American history and contemporary culture, including practices that represent race, gender, and class in everyday life.

The phrase `production of culture' is concerned with how the organizations in which culture is produced and disseminated affect the nature of culture itself. Yet there is no clear consensus on what is meant by this phrase. Crane, in reviewing and synthesizing current research, provides a systematic and accessible approach to this complex subject.She examines the issue on both popular and elite levels. The reader is thus allowed to see how the notion of `production' changes depending on the size of the audience and the structure of the particular cultural industry.

Sexualities and Popular Culture is a fascinating exploration into the study of popular culture and its influence on how we perceive the endless varieties of the sexualized human presentation of self in everyday life.