Books in the Lexington Studies in Political Communication series

Chronicles the careers, communication styles, and lives of twelve women in television broadcasting and discusses the obstacles and opportunities in the television broadcasting field as they relate to women.

In Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements, Fielding Montgomery reveals a pattern of mostly increasing horror framing implemented across presidential elections from 2000 to 2020. By analyzing the two most common frameworks of horror within U.S. popular culture (classic and conflicted), he demonstrates how such frameworks are deployed by twenty-first-century U.S. presidential campaign advertisements. Televised advertisements are analyzed to illustrate a clearer picture of how horror frameworks have been utilized, the intensity of their usage, and how self-positive appeals to audience efficacy help bolster these rhetorical attempts at persuasion. Horror Framing and the General Election shows readers how the extensionally constitutive ripples of horrific campaign rhetoric are felt in contemporary political unrest and provides a potential path forward.

Ending Racial Preferences: The Michigan Story provides an in-depth account of the 2006 Michigan Civil Rights Initiative, told from the perspective of Toward A Fair Michigan, a non-partisan educational organization. The book also analyzes the campaigning and impact of similar initiatives in California, Florida, Washington, and the city of Houston.

This book theorizes and tests the conditions under which the press is a powerful political institution, and when it cedes its power to other institutions and actors. It gives a theoretical framework and substantive case studies to aid scholars across a wide area of American politics in understanding the news media's role in American politics.

Post-9/11 American Presidential Rhetoric examines the communication offensive orchestrated by George W. Bush and the members of his administration between the initial terrorism crisis of September 11, 2001 and the March 20, 2003 invasion of Iraq.

What exactly is happening when politicians evoke a center space beyond partisan politics to advance what are unmistakably political arguments? Drawing from an analysis of pivotal speeches surrounding Bill Clinton's 1992 presidential campaign and first term in office, Centrist Rhetoric: The Production of Political Transcendence in the Clinton Presidency takes an extended look at this question by showing how the possibility of political transcendence takes form in the rhetoric of the political center. Faced with a divided and shrinking party, and later with a pitched battle against a resurgent conservative movement, Clinton used the image of a political center, a 'third way' beyond liberal and conservative orthodoxies, to advance his strategic goals, define his adversaries, and overcome key political challenges. As appeals to the center helped Clinton to achieve these advantages in specific cases, however, they also served to define the means, ends, and very essence of democracy in ambiguous and contradictory ways. Touching on controversies from the early 1990s over the future of the Democratic Party, racial identity in American politics, the threat of rightwing extremism, and the role of government, Antonio de Velasco show how centrist rhetoric's call to transcendence weaved together forms of identification and division, insight and blindness, so as to defy the conventional assessments of both Clinton's supporters and his detractors. Centrist Rhetoric thus offers general insight into the workings of political rhetoric, and a specific appreciation of Clinton's attempts to define and adjust to the political exigencies of a critical period in history of the Democratic Party and politics in the United States.

A Communication Universe: Manifestations of Meaning, Stagings of Significance presents a new theoretical understanding of communication. Igor E. Klyukanov conceptualizes the process of communication in terms of space and time, i.e., as a continuous process of meaningful spatiotemporal transformation. He goes on to examine four fundamental transformations and the four theoretical perspectives on the nature of communication. From the first perspective communication appears to be 'pure space,' then time comes into play more and more actively, and from the fourth perspective communication appears to be 'pure time.' Following the fourth transformation communication is seen as returning back to the first stage where it again appears as 'pure space;' however, now its reality contains all meanings created in the process of the previous transformations. Based on these four transformations, the process of communication is understood as a universe, meaning 'whole,' 'entire,' 'turned into one.'

For decades, campaign finance reform has been an on-going topic of discussion. In particular, the Bipartisan Campaign Reform Act of 2002 (BCRA) was heralded as a major breakthrough in controlling the flow of money into campaigns. Almost immediately, political players found other ways to financially manipulate the new laws. Campaign Finance Reform: The Political Shell Game provides an in-depth look at the history of political campaign finance reform with special emphasis on legislative, FEC, and federal court actions from the 1970s to present. In particular, the authors examine the ways that campaigns and independent groups have sought to make end-runs around existing campaign finance rules. Oftentimes the loopholes they find make a significant impact on an election, sparking the next round of campaign finance reform. New rules are then enacted, and new loopholes are found. Like a big political shell game, the amount of money in politics never actually decreases, but instead gets moved around from one organization to another.

Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day.

Cracked But Not Shattered thoroughly analyzes Hillary Clinton's 2008 campaign for the Democratic Party's presidential nomination with an eye to identifying what went wrong-why, the frontrunner, she ended up not breaking 'the glass ceiling.' Although her communication was flawed and the media coverage of her did reflect biases, these essays demonstrate how her campaign was in trouble from the start because of her gender, status as a former First Lady, and being half of a political couple.

Jason A. Edwards explores the various rhetorical choices and strategies employed by former President Bill Clinton to discuss foreign policy issues in a new, post-Cold War era. Edwards argues that each American president has situated himself within the same foreign policy paradigm, drawing upon the same set of ideas and utilizing the same basic vernacular to discuss foreign policy. He describes how former presidents-and President Clinton, in particular-made modifications to this paradigm, leaving a rhetorical signature that tells us as much about the nature of their presidency as it does about the international environment they faced. With the end of the Cold War came the end of a relatively stable international order. This end sparked intense debates about the new direction of American foreign policy. As Bill Clinton took office, he developed a new lexicon of words in order to discuss America's changing role in the world and other major international issues of the time without being able to fall into Cold War-era rhetoric. By examining the nuances and unique contributions President Clinton made to American foreign policy rhetoric, Edwards shows how his distinct rhetorical signature will influence future administrations.

This book presents the obstacles and opportunities of six women who have run for president of the United States from 1964 to 2016.

Persuasive Attacks on Donald Trump in the 2016 Presidential Primary investigates the nature of persuasive attacks on Donald Trump during the 2016 presidential primary campaign. It begins by extending the Theory of Persuasive Attack to include attacks on character as well as attacks on actions. William L. Benoit & Mark J. Glantz use topical analysis to understand humor (late night television jokes; video from SNL, Colbert, and Oliver; articles in The Onion, and political cartoons) and Republican ';establishment' attacks from Mitt Romney and the National Review. Quantitative content analysis examines attacks in primary debates and primary TV spots. The book concludes with criticisms found on social media platforms and TV talk shows.

The Perfect Response is a lucid account of the social origins of fluency from a scholar recognized as 'a leading analyst of the dramaturgical dimensions of politics.' In this imaginative study Gary C. Woodward creates and elucidates the idea of 'The Rhetorical Personality, using a deft blend of communication theory, social history and rhetorical criticism. With unusual capacities for expressiveness, persuasiveness, and sensitivity, Rhetorical Personalities thrive in settings that call for communication that will transcend differences and engage others. They typically have a heightened sense of their own persuasive power, a skill for 'reading' audiences, and the capacity to function effectively in unfamiliar settings. Each chapter of The Perfect Response probes the nature of these uniquely social persons from a different perspective: through the sympathetic characters of a prolific Hollywood filmmaker; by examining the nature of the social isolation in individuals with autism-spectrum disorders; through cross-cultural comparisons; and by assessing seminal and recent social science research on key benchmarks of rhetorical skill, such as 'high self monitoring,' 'other-direction,' and 'the capacity for engagement with others.' Focusing on public figures that range from comedian Steve Martin to political leaders as diverse as Bill Clinton and Tony Blair, Woodward builds a detailed 'conceptual map' for profiling the kinds of individuals who naturally maximize the possibilities of communication in public settings.

Us against Them: The Political Culture of Talk Radio examines the phenomenon of talk radio and the role that it plays in the American political process as well as popular culture. Among the central questions addressed is a basic one regarding why people choose to listen to political talk instead of music. Do they listen to get objective information on both sides of political issues to help them make their own voting decisions, or do they seek out the hosts and content that simply validates their own beliefs? After a consideration of the history of talk radio as well as where the industry stands today in terms of audience demographics and advertiser support, Randy Bobbitt takes a theoretical look at how talk radio may or may have not impacted political issues and campaigns from the 1950s through the 2006 mid-term election, as well as the real impact of talk radio on the 2008 presidential campaign. Finally, Bobbitt considers the future of political talk radio in light of the newest threat to the First Amendment: the possible return of the Fairness Doctrine, a twentieth century law that once required broadcasters to provide politically balanced programming.

Media Bias? addresses the question: To what extent can mainstream news media be characterized as 'conservative' or 'liberal'? The study involves a systematic comparative analysis of the coverage given to major domestic social issues from 1975 to 2000 by two mainstream newsmagazines, Newsweek and Time, and two explicitly partisan publications, the conservative National Review and the liberal Progressive. Working from the idea that some biased accounts of social issues can perform several positive functions for the maintenance and vitality of political democracy, Adkins Covert and Wasburn offer a new methodology for analyzing bias empirically, one that is capable of producing valid and reliable findings. They begin by defining the meaning of 'bias' and discuss possible methods of measuring media bias empirically and systematically. By comparing each publication's coverage on poverty, crime, the environment, and gender-issues in which the line between the conservative and liberal positions are clearly delineated-the authors consider both the positive and negative consequences of media bias and how the bias plays out within a media-conscious democratic society.

This book is a comprehensive content analysis of the use of polls by the three major television network newscasts during presidential general election campaigns from 1968 to 2016. It documents the dramatic increase of polls and the decline in coverage of substantive issues and the candidates' policy positions over that time.

When a Bible-quoting Sunday School teacher, Jimmy Carter, won the 1976 presidential election, it marked the start of a new era of presidential campaign discourse. The successful candidates since then have followed Carter's lead in publicly testifying about their personal religious beliefs and invoking God to justify their public policy positions and their political visions. With this new confessional political style, the candidates have repudiated the former perspective of a civil-religious contract that kept political leaders from being too religious and religious leaders from being too political. Presidential Campaign Rhetoric in the Age of Confessional Politics analyzes the religious-political discourse used by presidential nominees from 1976-2008, and then describes key characteristics of their confessional rhetoric that represent a substantial shift from the tenets of the civil-religious contract. This new confessional political style is characterized by religious-political rhetoric that is testimonial, partisan, sectarian, and liturgical in nature. In order to understand why candidates have radically adjusted their God talk on the campaign trail, important religious-political shifts in American society since the 1950s are examined, which demonstrate the rhetorical demands evangelical religious leaders have placed upon our would-be national leaders. Brian T. Kaylor utilizes Michel Foucault's work on the confession_with theoretical adjustments_to critique the significant problems of the confessional political era. With clear analyses and unsettling relevance, Kaylor's critique of contemporary political discourse will rouse the interest and concern of engaged citizens everywhere.

Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women.

This book chronicles the lives, communication styles, and presidential bids of five remarkable women_Margaret Chase Smith, Shirley Chisholm, Patricia Schroeder, Elizabeth Dole, and Carol Moseley Braun_while also addressing the obstacles and opportunities for women as presidential contenders.

This volume examines political campaign communication around the concepts of theory, method and practice. It contains studies of political campaign communication using a wide range of empirical, rhetorical, and social science methodologies and reflects the growth and maturity of the discipline of political communication.

Politics and the Twitter Revolution: How Tweets Influence the Relationship between Political Leaders and the Public, by John H. Parmelee and Shannon L. Bichard, is the first comprehensive examination of how Twitter is used politically. Surveys and in-depth interviews with political Twitter users answer several important questions, including: Who follows the political leaders on Twitter, and why? How persuasive are political tweets? Is political Twitter use good for democracy? These and other questions are answered from theoretical perspectives, such as uses and gratifications, word-of-mouth communication, selective exposure, innovation characteristics, and the continuity-discontinuity framework. In addition, content analysis and frame analysis illustrate how political leaders tweets frame their policies and personalities.The findings in Politics and the Twitter Revolution show Twitter to be surprisingly influential on political discourse. Twitter has caused major changes in how people engage politically. Followers regularly take actions that are requested in leaders tweets, and, in many cases, leaders tweets shape followers political views more than friends and family. Other findings raise concerns. For some, Twitter use contributes to political polarization, and there is frequently a disconnect between what followers expect from leaders on Twitter and what those leaders are giving them.

Internet Policy in China: A Field Study of Internet Cafes reports the results of a multi-layered study of the Internet cafe phenomenon in the Peoples Republic of China. Helen Sun investigates how the Internet has been used by the state and individuals, as well as the implications of Chinese Internet policies and regulations.

In Gender and the American Presidency: Nine Presidential Women and the Barriers They Faced, Theodore F. Sheckels, Nichola D. Gutgold, and Diana Bartelli Carlin invite the audience to consider women qualified enough to be president and explores reasons why they have been dismissed as presidential contenders. This analysis profiles key presidential contenders including Barbara Mikulski, Nancy Pelosi, Nancy Kassebaum, Kathleen Sebelius, Christine Gregoire, Linda Lingle, Elizabeth Dole, Dianne Feinstein, and Olympia Snowe. Gender barriers, media coverage, communication style, geography, and other factors are examined to determine why these seemingly qualified, powerful politicos failed to win the White House.

The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye's notion of ';soft power' has translated into context-specific strategies of international influence. The book examines four cases Japan, Venezuela, China, and the United States to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country.

All around the world women are presidents and prime ministers, yet in America, we have yet to elect the first woman president. When Barack Obama accepted the nomination as the Democratic candidate for president in 2008, the media were quick to point out that Hillary Clinton lost. Yet Clinton won almost 18 million votes and was the first front- runner woman candidate. Almost Madam President: Why Hillary Clinton 'Won' in 2008 argues that Hillary Clinton gained more than she lost in her bid for the presidency. This book takes the reader on a rhetorical journey through Hillary Clinton's 2008 presidential campaign, focusing on Clinton's sophisticated 'You Tube' style announcement speech, the debates, and the many notable stump speeches and media events on the campaign trail. Along the way Gutgold examines the obstacles and opportunities of women as presidential candidates.

Accusations of partisan bias in Presidential election coverage are suspect at best and self-serving at worst. They are generally supported by the methodology of instance confirmation, tainted by the hostile media effect, and based on simplistic visions of how the news media are organized. Media Bias in Presidential Election Coverage 1948-2008 by Dave D'Alessio, is a revealing analysis that shows the news media have four essential natures: as journalistic entities, businesses, political actors, and property, all of which can act to create news coverage biases, in some cases in opposing directions. By meta-analyzing the results of 99 previous examinations of media coverage of Presidential elections from 1948 to 2008, D'Alessio reveals that coverage has no aggregate partisan bias either way, even though there are small biases in specific realms that are generally insubstantial. Furthermore, while publishers used to control coverage preferences, this practice has become negligible in recent years. Media Bias proves that, at least in terms of Presidential election coverage, The New York Times is not the most liberal paper in America and the Fox News channel is substantially more conservative in news coverage than the broadcast networks. Finally, Media Bias in Presidential Election Coverage 1948-2008 predicts that no amount of evidence will cause political candidates to cease complaining about bias because such accusations have both strategic potential in campaigns and an undeniable utility in ego defense.

Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation''s first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama''s 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.

Media events are a central communication tactic used by political communicators in political campaigns and in governmental affairs. Each president has an advance staff that creates mediagenic events to influence the news media, generate coverage and excitement, construct favorable political images, and persuade voters. Advance men and women are visual speechwriters who focus not only on what the politician says, but also on how the candidate looks and the visual message communicated by the event. This timely and groundbreaking work examines media events and advance in political communication by exploring: (1) how media events are conceived and staged, (2) the role of advance in an overall communication strategy, (3) how media events holistically function to generate a rhetorical impact, and (4) the implications of politically communicating by media event. This book gives readers the tools and background necessary to both analyze and understand media events and to create their own. Media events and advance are a significant element of political communication that has not been systematically or comprehensively studied, and Schill's innovative work ably fills this major gap in the literature.

This book is devoted to anticipating and addressing where the field of political humor and its effects will move in the next generation of scholarship, exploring the continued evolution of the study of political humor as well as the normative implications of these developments.