Books in the Linguistic Insights series

Given the consolidated effects of the greening process on the tourism industry, this volume investigates the relationship between three areas of research - the natural environment, tourism and discourse -, and how this relationship is affected by and affects society as a whole. In particular, the book highlights the central role of language in constructing eco-friendly tourist sites. Since the images associated to nature are various, this study examines the uses of nature and explores how the terms nature and natural are constructed within the texts. The research identifies how nature is linguistically defined and constructed by advertisers in travel promotion texts in order to attract potential 'green' tourists. The study also analyses the promotion of protected areas to verify the extent to which these areas meet the criteria on sustainable tourism set by the World Tourism Organization. By adopting a corpus-based discourse analysis perspective which combines both qualitative and quantitative approaches, the book unravels the complex interrelationship between the environment, tourism and advertising.

The volume addresses the issue of evolution in the notion of genre by exploring emerging new genres, the transformation and variation in pre-existing genres brought about by social and technological changes and the challenges posed by accounting linguistically and non-linguistically for multimodal artefacts.

English morphophonology has aroused considerable interest in the wake of Chomsky and Halle's ground-breaking The Sound Pattern of English (1968). Various theoretical models have subsequently emerged, seeking to account for the stress-placement and combinatorial properties of affixes. However, despite the abundance and versatility of research in this field, many questions have remained unanswered and theoretical frameworks have often led their proponents to erroneous assumptions or flawed systems. Drawing upon a 140,000-word corpus culled from a high-performance search engine, this book aims to provide a comprehensive and novel account of the stress-assignment properties, selection processes, productivity and combinatorial restrictions of native and non-native suffixes in Present-Day English. In a resolutely interscholastic approach, the author has confronted his findings with the tenets of Generative Phonology, Cyclic Phonology, Lexical Phonology, The Latinate Constraint, Base-Driven Lexical Stratification, Complexity-Based Ordering and Optimality Theory.

This book explores the interplay between norm and usage in lexis. The contributions examine the norm-setting role of dictionaries, the importance of authentic data in lexicography, the impact of the Web on language usage and on the processes of norm creation, and the impact of mass-mediated communication on lexis.

This book offers a thorough lexical description of an English for Specific Purposes (ESP) variety, English for Architecture, by means of a selfmade corpus. As other knowledge communities, Architecture practitioners have a distinctive discourse and a linguistic identity of their own. Both are conveyed through specific linguistic realizations, and are of considerable interest in the field of ESP. The corpus used was designed for the purpose of describing and analyzing the main lexical features of Architecture Discourse from three different perspectives: word-formation, loanword neology and semantic neology, which are the three main foundations of lexis. In order to analyze all materials a database of almost three thousand entries was produced, including a description and classification of every word from the corpus considered relevant for the analysis. Thanks to this methodology the lexical character of Architecture language is ultimately revealed in connection with the linguistic identity of its practitioners.

Content and Language Integrated Learning (CLIL) has transformed the educational scene and brought about a revolution of teaching methods and principles in the bilingual education environment. The major challenge in the implementation of a teacher education curriculum in CLIL is the integration of different teaching approaches to promote content and language mastery. What is certain is that there is no fixed model for CLIL and that for resources to be effective they have to be contextualized and motivating for both teachers and students. The four Cs (Content, Cognition, Communication and Culture) proposed by Coyle (1999) as framework for CLIL implementations find in drama a powerful meeting point to develop communicative skills and beyond. CLIL opens new possibilities for the implementation of drama in its multiple varieties: role-play, simulations, drama activities, educational drama and so on. This book proposes articles on the possibilities of drama as a challenging learning experience from primary to higher education.

This book explores the property of co-reference within various texts as a possible means of distinguishing genre types. Based on observed rather than invented material, it supplies empirical data on co-reference as a cohesive mechanism within authentic English texts. Co-referential form and frequency are identified in nine texts representing three genres: academic journals, news magazine articles and fictional narrative texts. This study offers not only quantitative but also qualitative information regarding co-reference in three individual text types, thereby laying the foundation for a comparative study of the three different genres. Focusing on the property of co-reference in this way singles out differences in language use and allows for some pertinent statements to be made regarding modes of co-reference as an indicator of text variety.

This volume contains a selection of the papers presented at the Conference on Historical News Discourse (CHINED) that was held in Florence (Italy) on 2-3 September 2004. The aim of the Conference was to provide a forum for the presentation and discussion of recent research in the field of news discourse in early modern Britain. The first section of the volume focuses on news discourse in serial publications while the second part examines aspects of news language in non-serial works. Contributions include synchronic and diachronic analyses of reportage, polemic, propaganda, review journalism and advertisements in a wide range of texts including newsletters, pamphlets and newspapers. Each section is structured chronologically so that the reader can appreciate aspects of the general historical development of news discourse. The variety of topics and methodologies reflects some of the most interesting research being carried out in the field.

The aim of this volume is to fill a long-recognised gap in communication, discourse and culture studies by providing descriptions and analyses of Chinese institutional interactions in various settings. This book contributes on the one hand to the latest developments of discourse studies with insights into the analysis of Chinese institutional interactions. On the other hand, this volume serves as a valuable resource for readers who intend to become acquainted with Chinese culture and institutional discourse. This volume contains contributions by some of the leading scholars in the field of Chinese discourse analysis. The contributions examine Chinese institutional interactions in various settings, including business negotiations, courtroom interactions, medical consultations, survey interviews, and business telephone calls.

This volume includes fifteen papers focussing on three important aspects of the history of English in Britain and overseas since the eighteenth century: the grammatical tradition of prescriptivism, syntactic developments and sociolinguistic factors affecting language variation. Within these areas, methodological approaches include those relating to corpus linguistics, social network theory, the investigation of specialized discourse in a diachronic perspective, and lexicography. The individual sections are highly cohesive with each other, as the ideological considerations on which the prescriptive tradition was founded are underpinned by sociological factors. Theoretical contributions appear alongside ¿case studies¿ in which instances of specific usage are investigated.