Books in the Marketing Im Globalen Wettbewerb - Marketing & Global Competition series

The diffusion of the Internet has considerably changed the basic principles of information exchange into a structure that is enabling user-driven information propagation across markets that was not possible in previous era of unidirectional mass communication. This book focuses on submitters' social networks to explain these propagation processes.

Intelligent Video Technology (IVT) is a combination of 24/7 digital video monitoring that measures customers' real-time interactions at store-, category- and product-levels. This book analyzes on how to gain detailed insights into shopper behavior at the POS and how to optimize the shopping experience in retail environments by using an advanced IVT.