Books in the Master Series (Business) series

This book provides the student with the concepts and their practical application behind the importance of Customer Relations, Customer Service and Customer Care.

An invaluable guide to successful, profitable, and effective management, this book provides a fully comprehensive introduction to the practical application of management theory. Mastering Management Skills explores the issues, pressures and dilemmas faced by all managers.

This title is designed as a clear and concise introduction to employee development. This book addresses this specific issue, and is an essential first read for those who wish either to understand the subject in general, or develop their expertise and understanding further.

Mastering Basic Management is a fully comprehensive introduction to the principles and practice of management. This edition has been extensively revised to incorporate the latest developments in management thinking, and to include the effects on managerial practice and activities of the European Union, and globalisation of business.

This title provides a practical approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed in trading overseas. Each chapter contains diagrams, charts, tables and case studies to illustrate topics under discussion.

Mastering Financial Management will help you to tease out meaning from company accounts, make your financial reports interesting and influential, manage budgets and motivate people to achieve targets, and much more.

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.

The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business.