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Books in the Mouton Reader series

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  •  
    £30.99

    The chapters provide comprehensive surveys of the major subfields of Cognitive Linguistics. Apart from phonology, construction grammar and lexical semantics, the areas of language use, language acquisition and literary discourse are comprehensively presented.

  • - A Nation-by-Nation Introduction to Public Relations Theory and Practice
     
    £94.49

    The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

  •  
    £32.49

    This book compiles unique contributions on the extent and kinds of language endangerment world-wide. Besides presenting the specific situations of language endangerment at the subcontinental level, the volume discusses major issues that bear universally on language endangerment.

  • - A Nation-by-Nation Introduction to Public Relations Theory and Practice
     
    £150.49

    The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.

  • - The Essential Reader
     
    £26.99

    Designed to serve as a textbook for courses in statistical analysis in linguistics, this book orients the reader to various quantitative methods and explains their implications for the field. The advantages and limitations of each method are detailed and each method is illustrated with exemplary articles presenting linguistic data.

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