Books in the Museum Store Association series

Provides practical advice, forms, and examples for any museum store manager who wants to increase visibility and sales and expand their customer base.

A complete, hands-on guide for museum professionals covering all planning stages of opening a new museum store.

Provides benchmarks, gives insight, and enables you to make smart business decisions to maximize sales in your museum store. The report includes hundreds of pages of valuable information and over 200 tables, including comparisons by geography, size, gross sales, and museum type.

Packed with valuable ideas and case studies to help increase museum visitation and museum store sales, this valuable resource is a must for everyone in the business of connecting people with the cultural wealth of our museums and parks.