Books in the No B.S. series

To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing.Daring readers to stop accepting non-monetizable likes and shares for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they areanother channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums.Covers:How to stop being a wimp and make the switch from a passive content presence into an active conversion toolHow to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service)Creating raving fans that create introductions to their networksHow to move cold social media traffic into customersThe role of paid media and how to leverage social media advertising to drive sales

FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER.Business owners agree. The referred customer is far superior to the one brought in by cold advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers.Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals.Learn how to: Apply the #1 best retention strategy (hint: its exclusive) Catch customers before they leave you Grow each customers value (and have more power in the marketplace) Implement the three-step customer retention formula Use other peoples events to get more referrals Create your own Customer Multiplier System Calculate the math and cost behind customer retentionDiscover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.

Millionaire maker Dan S. Kennedy has joined with speaking and presentation expert Dustin Matthews to help business owners, private practice professionals, and professional marketers start making dollars and cents of their speaking and online media presence. Kennedy and Matthews show readers how to harness the power of their personalities to sell th

In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than Millionaire Maker Dan Kennedy? Kennedy covers: Adapting to The New Economy Consumer How to STOP PROSPECTING Once And For Alland why you must Put the awesome power of TAKEAWAY SELLING to workin any environment If youre in a commodity business, get out!how to Re-Position, escape commoditization, and safeguard price and profits in the heightened competition of The New Economy The One Thing to do, to leverage The New Economys Chaos of Choices to your benefit How Dumb Salespeople Work 10X Harder Than Necessary, by under-utilizing this one tool The 6-Step No BS Sales Process: finally, a reliable system you can stick with! 6 Ways Sales Professionals Sabotage Themselves BS that Sales Managers shovel onto salespeoplebeware! How to switch from One-to-One to One-to-Many with Technical Tools 8 Steps to getting past any No How to CREATE TRUST (FAST) in the trust-damaged, post-recession world

The old economy is shattered, and GONE FOREVER. Its never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. HOWEVER, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditionsbooms or recessions, including the fast-emerging New Economythere is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than Millionaire Maker Dan S. Kennedy? Kennedy covers: How to experience The Phenomenon --- attract more wealth in the next 12 months than in the previous 12 years! Wealth Inhibitiondo you suffer from it? Why Positive Thinking alone is worthless Your #1 Entrepreneurial Responsibility Is there a dirty little secret behind many wealthy entrepreneurs? The worst of all wealth-defeating habits Are you an opportunity thinker --- or are you guilty of outcome thinking? Do what you love and the money will follow B.S. thats hazardous to your wealth How to Stop playing Blind Archery 12 Ways To Increase Your Personal Value Why you must STOP thinking about Income! The 90 Day Experiment that may change your life forever