Books in the Pearson Business Analytics Series series

In Artificial Intelligence for Business, author Doug Rose offers today's most accessible and useful introduction to AI and ML technologies ? and what they can and can't do. Rose begins by tracing AI's evolution from the early 1950s to the present, illuminating core ideas that still drive its development. Next, he explores recent innovations that have reinvigorated the field by providing the ?big data? that makes machine learning so powerful ? innovations such as GPS, social media and electronic transactions. Finally, he explains how today's machines learn by combining powerful processing, advanced algorithms, and artificial neural networks that mimic the human brain.Throughout, he illustrates key concepts with practical examples that help students connect AI, ML, and neural networks to specific problems and solutions. Step by step, he systematically demystifies these powerful technologies, removing the fear, bewilderment, and advanced math ? so students can understand the new possibilities they create, and start using them.