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Illustrating the successes, failures, and ultimate demise of the largest for-profit manager of public schools, author Saltman argues that the failures of The Edison Schools offer valuable lessons for remaining Educational Management Organizations.
Commercial activity in schools reflects the consumerist society at large. This book reviews the historical development of this situation and questions whether corporate marketing and profit-making belong in an educational setting. It offers the marketer's and the educationalist's perspectives for evaluation.
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