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Books in the Product Development and Management ToolBooks series

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  • The PDMA ToolBook 1 for New Product Development af P Belliveau
    The PDMA ToolBook 1 for New Product Development
    by P Belliveau
    £88.99

    This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer.

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