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Books in the Quintessence series

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  • - What You Really Need to Know to Survive in Business
    by Philip Kotler, Nils Bickhoff & Roland Berger
    £22.49 - 29.99

    The Quintessence of Strategic Management provides a basic understanding of strategic management. Readers will find the most important strategy tools, how they interact, and a synthesis of the respective original literature on the subject.

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