Books in the Routledge Communication Series series

This text introduces readers to the ethnographic study of intercultural and social interactions through the analysis of conversations in which different cultural orientations are operating.

Presenting a multidisciplinary approach on the demand side issues of new information technologies in the home, this text examines how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers.

This work explores scientific uncertainty and media coverage of science in such major public issues as AIDS, biotechnology, dioxin, global warming, and nature vs nurture. It examines the interrelations of the media in constructing and explaining uncertainty.

This landmark volume includes contributions from key figures in children's television, outlining the history of Sesame Street, the research involved, and the global impacts it has made. For readers in children & media and developmental psych.

Offers a view of leadership as a multicultural phenomenon that moves beyond dualistic notions of "masculine" and "feminine" leadership, and focuses more specifically on leadership as the management of meaning, including the meanings of the notion of "organizational leader."

Promising to be the most comprehensive volume on entertainment, this book serves to define the area of study and provides a theoretical spin for future work in the area. Divided into basic parts, it deals with the fundamental mechanisms and processes involved in orienting to and selecting entertainment fare, as well as receiving and processing it.

When Palladas, the Greek poet who flourished in the 4th century AD, said that life is but a game, he hardly could have imagined how pervasive games could become in every aspect of our modern lives. This volume integrates communication, psychology, and technology to examine the psychological and mediated aspects of playing video games.

Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, the authors have developed this volume to open up the public relations field to a variety of theories.

This project offers a thorough examination of rumours and proposes strategies for organizations to use in combatting rumours that occur both internally and externally. Author Allan J. Kimmel explores the rumour phenomenon and distinguishes it as a distinct form of communication.

Employs the dual perspectives of organizational communication & language and social interaction (LSI) to analyze a series of board meetings in the film, "Corporation: After Mr Sam." This work is useful for scholars, researchers, or students in organization management.

Provides a synthesis of the various lines of research on constituting organizations through communication. This book includes definitions and explanations of sophisticated issues for readers who may not have an understanding of the subject area. It is suitable for use in advanced seminars and graduate courses.

Explores the concept of communication as it applies to organizational theory, comparing and contrasting approaches to the notion that communication constitutes organization. This book examines the ways that those processes produce patterns that endure over time and that constitute the organization as a whole.

The theory and research presented in this volume seeks to strike a balance between the internal workings of the individual cognitive system on the one hand and the outer world of social interaction on the other. Links are made between cognitive structures and the workings of social interaction.

This Handbook is the premier scholarly resource for LSI subject matter and research, giving visibility and definition to this area of study and establishing a benchmark for the current state of scholarship. It identifies the five ma

This casebook offers a comprehensive examination of the complex nature of health-related communication. Detailed case studies demonstrate in-depth applications of communication theory in relation to the real situations. It is appropriate for courses addressing the application of communication theory in a health-related context.

This work offers insights into children's descriptions of their invented or "make-believe" worlds, and the role that the children's experience with media plays in creating these worlds; based on the results of a cross-cultural study conducted in the United States, Germany, Israel, and South Korea.

This ethnographic study explores the coverage of minority populations - to their culture, interests and issues - in local news. The author's analysis of local news nationwide concludes that it does not reflect the diverse populations of the individual communities.

"Explaining Communication" presents in-depth discussions of communication theories by some of the foremost scholars working in communication today. With contributions from the original theorists and scholars known for their work in specific theoreti

Statistical Methods for Communication Science is the only statistical methods volume currently available that focuses exclusively on statistics in communication research.

This volume synthesizes disclosure, privacy, and secrecy to pursue a greater understanding of how people are both public and private in their interactions. The contributors highlight the different ways that people balance their public needs with their privacy needs.

Covers the breadth of sports and media scholarship, one of the topics bridging media entertainment, sports management, and popular culture. Organized into historical, institutional, spectator, and critical studies perspectives, this book is for scholars, researchers, and students in the areas of media entertainment, popular culture, and more.

Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of influence resources, strategies, and tactics.

Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions.

Offers a set of meta-analyses, covering the breadth of media effects research. Organized by theories, outcomes, and mass media campaigns, the chapters included offer important insights on what social science research reveals about effects. This volume is useful for students, researchers, and graduate students in media effects and media psychology.

Reflecting the state of research into the communication aspects of HIV/AIDS, this volume explores AIDS-related communication scholarship. It examines the interplay of the messages individuals receive about AIDS at the public level as well as the messages exchanged between individuals at the interpersonal level.

This text is the result of an "excellence project" - commissioned by the IABC (International Association of Business Communicators) Research Foundation. The project sought to explore what makes an excellent communication department and how good public relations makes organizations more effective.

This volume addresses the importance of images of nations in international relations, assuming that the behaviour of states is not the same as that of individuals. The studies presented in the book relate to deliberate attempts to induce change in images.