Books in the Routledge Communication Series series

This collection explores the use of narratives in the social construction of wellness and illness. The emphasis is on what the process of narrating accomplishes--how it serves in the health communication process where people define themselves and present their social and relational identities.

Argues that culture is perhaps the most important thing to know about people if one wants to make predictions about their behavior. The goal of this volume is to present a theoretically exhaustive integration of multidisciplinary approaches.

Offers an examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. This book explores the changes in communication technologies and the history of media segments and their evolutions as they adapt to global changes.

When Palladas, the Greek poet who flourished in the 4th century AD, said that life is but a game, he hardly could have imagined how pervasive games could become in every aspect of our modern lives. This volume integrates communication, psychology, and technology to examine the psychological and mediated aspects of playing video games.

First Published in 1987. Routledge is an imprint of Taylor & Francis, an informa company.

Topics covered in this book include: using mass media to prevent cigarette smoking; television campaigns and sensation seeking targetting of adolescent marijuana use - a controlled time-series approach; and effects of a mass media campaign to prevent AIDS among young people in Ghana.

This volume examines television families in the context of family theory and research, and situates TV family analysis in a conceptual framework reflecting the experience of family life. For students and scholars in media studies, family communication and family studies.

This volume explains the general theoretical principles for effective document design. It uses the Gestalt theory to provide principles for predicting continuity across the entire range of discourse elements, and to outline the relationship between cohesion and coherence.

Exploring AIDS-related communication scholarship, this work promotes the perspective that an understanding of communication through both mediated and interpersonal channels is useful to winning the continued battle against AIDS. It is useful to academics, researchers and practitioners in health communication and in areas of AIDS research.

Examines financial interest and syndication rules (fin-syn) of the FCC and the impact of their repeal on the structure and practices of the television industry. For scholars in media economics, programming, media criticism, media law and policy, and political economics of mass communication.

Responding to the need in academia and the public relations profession, this volume presents the state of knowledge in public relations measurement and evaluation. It brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

Explores the concept of communication as it applies to organizational theory, comparing and contrasting approaches to the notion that communication constitutes organization. This book examines the ways that those processes produce patterns that endure over time and that constitute the organization as a whole.

Explores the complexities of communication at one of the most critical stages of the life experience - during advanced, serious illness and at the end of life. This volume integrates the medical literature on palliative care with that of health communication researchers who advocate a biopsychosocial approach to health care.

Contains stories which introduce readers to individuals talking about how they communicate via information and communication technologies (ICTs) in business or organizational contexts. This book demonstrates how and why these technologies are used under myriad circumstances.

This work aims to combine research from various disciplines concerned with intergenerational communication, framed by several theoretical perspectives drawn from the communication discipline.

Explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. This title includes chapters that also explore the reach of crisis and risk communication, define and examine key constructs, and parse the contexts of these vital areas.

Beginning with the general assumption that suspense is a major criterion for both an audience's selection and evaluation of entertaining media offerings, this text goes on to explore how, why, and which elements of the text cause effects that are experienced as suspense.

This text presents an overview of individual characteristics in interpersonal communication, considers the literature emphasizing the dyadic approach, explores the interactional approach and sets the stage for independent meta-analyses.

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical traditiona (TM)s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

Offers a consideration of destructive communication in organizations - including workplace bullying, racism, stress, and harassment. This book is suitable for scholars and researchers studying organizational communication, and graduate and advanced undergraduate students in organizational communication.

Considers the use of sex to promote brands, magazines, video games, TV programming, music and movies. Exploring sexual information used in mass media to sell products and programs, this book will be of interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.

The volume opens a new frontier in parent-child communication research as it brings together veteran researchers and newcomers to explore the communication of parents and children as they create relationships outside the family.

Explores the significance of real-world communication concerns that people are confronted with. This book captures the crucial role of communication in creating better social worlds. It serves as a comprehensive guide to the applied communication research field.