Books in the Routledge Communication Series series

Written for the purpose of teaching fundraising academically, this book integrates practical knowledge with social science and research, and views all aspects, from legal and ethical principles to the managerial process. It aims to fill the gap for a textbook on fundraising as an academic subject.

First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company.

First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company.

Using intercultural weddings as its focus, this volume examines what occurs when the signs and codes of different cultures come into contact and influence one another. It is aimed at scholars and advanced level students of interpersonal, non-verbal, intercultural communication and language.

This volume documents the role public relations practitioners play in America's economic, social, and political affairs. It tells how Roosevelt's "Square Deal" reforms brought the first publicity agencies to the nation's capital.

This volume is designed to help media faculty and administrators fight assessment battles on their campuses. It provides a definition of media education, discusses the assessment of three types of media programme and emphasizes specific knowledge and skills assessment for media related topics.

Focuses on the development of human communication. This book incorporates materials dealing with the development of nonverbal communication, language, and cognition, and examines how they are integrated in the child's everyday interaction.

New edition of Harper & Row textbook; basic intro into TV & radio for broadcast communication/mass comm students.

Provides a synthesis of the various lines of research on constituting organizations through communication. This book includes definitions and explanations of sophisticated issues for readers who may not have an understanding of the subject area. It is suitable for use in advanced seminars and graduate courses.

Examines the role of apology in response to public attack. It considers topics, from public figures and individuals to corporations and government. This book explores the ethics and the legal liabilities of apologies. Case studies are featured, including an international example for apology making from Japan.

This volume examines agenda-setting theory as it applies to the news mediäs influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, and incorporating scholarship from a broad range of disciplines (including advertising, strategic management, business, political communication, et al), this volume has much to offer scholars and students examining business and the news media.

This volume examines agenda-setting theory as it applies to the news mediäs influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, and incorporating scholarship from a broad range of disciplines (including advertising, strategic management, business, political communication, et al), this volume has much to offer scholars and students examining business and the news media.

This collection was assembled in response to the interest in understanding media power using the concept of framing. It covers theoretical and methological perspectives, specific cases and empirical efforts by framing analysis and looks at framing in new subject areas and the future.

This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism.

Describing a rhetorical approach to crisis communication, this text reviews rhetorical perspective on organizational crisis, raising questions and provoking issues. It aims to add depth and a breadth of understanding to the analysis of the rhetorical implications of a crisis.

Focuses on cultivating visual and media literacy from both consumption and production points of view and introduces students to the application of intuitive intelligence to a visual context. This book is intended for students in visual literacy and communication courses.

A detailed look at television production's first 50 years, highlighting the pioneers, the writer-producers, directors, actors, agents, and more.

Topics covered in this book include: using mass media to prevent cigarette smoking; television campaigns and sensation seeking targetting of adolescent marijuana use - a controlled time-series approach; and effects of a mass media campaign to prevent AIDS among young people in Ghana.

This volume includes discussions dealing with the evolution and the role of ethics from the standpoint of communication scholars employing a process orientation, and the resulting conclusions concerning the significant roles of ethics in dialogic, mutually enhancing, constructive interactions.

This comprehensive and cutting-edge volume defines entertainment studies and provides a theoretical spine for future research. For scholars/researchers/students in media studies and mass communication, psychology, marketing, etc.

This text discusses the emphasis on meaning, the importance of a mediated culture, and the links between micro communication activities and macro social categories. It explores principles of medium theory and documents the impact of media on psychological and sociological phenomena.

Tailored health messages enhance communication effectiveness on health issues and concerns. This volume includes a practical approach for practioners and students of health communication, health psychology, behavioural medicine, public health and related areas.

This oral history introduces the people involved with some of the most important 1st Amendment law cases in recent times. It is aimed at students and scholars of media law and 1st Amendment issues.

Provides an overview of communication-centered theory and research regarding organizational knowledge and learning. This book brings together the work of scholars in communication, management, information technology, and other disciplines that represents existing research and theory on communication-related knowledge work.

Provides an overview of communication-centered theory and research regarding organizational knowledge and learning. This book brings together the work of scholars in communication, management, information technology, and other disciplines that represents existing research and theory on communication-related knowledge work.

Targeted towards public relations practitioners, this book is about understanding organizations, especially the role played by organizational decision-making in the development and implementation of PR programmes and activities, emphasizing how this can affect the success or failure of PR efforts.

Argues that culture is perhaps the most important thing to know about people if one wants to make predictions about their behavior. The goal of this volume is to present a theoretically exhaustive integration of multidisciplinary approaches

Introducing the process of producing television news with current digital and automation technologies, author Phillip O. Keirstead walks readers through the steps and identifies the key players and procedures for producing televised news broadcasts.

This work proposes that the American newspaper industry must begin to view change as more than just something to which it must react and adjust, offering instead a view of change as a process with causes, phases and. cycles. The book is concerned with the past, present and future of a paper.