Books in the Routledge International Studies in Business History series

Examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. This book provides a historical account of the contribution of brands in consumer goods to economic growth. It examine the development of trademark law, and its influence on brand strategy.

This volume examines the American influence on West German and Japanese industry from the 1950s to the 1970s, providing a valuable contribution to the debate on 'Americanization' from a historical and comparative perspective.

This volume explores how firms operating in industries as diverse as film making, shipping, engineering, mining, and advertising have collaborated to develop innovative services, technologies and products to reach new markets.

This title draws on contributions from nine Western scholars and forms one of the widest comparisons of national management techniques. It questions the growing role of management schools and how to improve links with business.

This book charts the sheer extent of women's financial management and provides for economic, social, cultural, and gender historians material grounded in empirical research essential for understanding women's place in capitalist societies.