Books in the Routledge Sports Marketing Series series

Examines the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. This book discusses and moves towards a marketing dedicated to football. Every chapter includes an interview with a practitioner of football marketing, for insider insight.

Contemporary sport is a huge global enterprise which necessitates that sports organisations operate as businesses. This book explores public relations and communications in the sports industry in a global context.