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  4. SAGE Series in Public Relations

Books in the SAGE Series in Public Relations series

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  • Researching the Public Opinion Environment af Sherry Devereaux Ferguson
    Researching the Public Opinion Environment
    - Theories and Methods
    by Sherry Devereaux Ferguson
    £121.99 - 174.99

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  • Communication Planning af Sherry Devereaux Ferguson
    Communication Planning
    - An Integrated Approach
    by Sherry Devereaux Ferguson
    £121.99 - 174.99

    Communicators are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations.

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