Books in the Schriftenreihe des Instituts fuer Management und Tourismus (IMT) series

The overall objective of this volume has been to increase the understanding of challenges in how tourism is understood and worked within different countries around the world, with a focus on the management of tourism destinations and tourist experiences.

China is developing into the biggest international tourism source market in the world. China Outbound Tourism Research Institute (COTRI) presents in the 2012 edition of its yearbook articles from international tourism scientists and practitioners working with the Chinese outbound market.

This volume analyses the interface between the social, the natural, and the economic environments of tourism and focuses on an increase of competitive advantages and local value creation. This includes the social and cultural perspectives of host communities and tourists.

This volume provides a reflection for the reader to contemplate the various players involved in delivering and shaping the tourism experience. This book will be an invaluable reading for students, researchers, academics and members of the tourism industry who are looking for new ways of understanding and designing the tourist experience.