Books in the Silicon Valley Product Group series

Introducing 'INSPIRED', a captivating book by the renowned author, Marty Cagan from Silicon Valley Product Group (SVPG). This book, published in 2018, is a must-read for anyone interested in understanding the intricacies of product management. Marty Cagan, with his vast experience in the Silicon Valley tech scene, provides invaluable insights and advice that are as relevant today as they were at the time of publication. The genre of this book is best described as a blend of business strategy and technology, making it an excellent resource for both budding entrepreneurs and seasoned professionals. Published by the esteemed John Wiley & Sons Inc, 'INSPIRED' is a testament to Cagan's expertise and passion for product management. Don't miss out on this enlightening read!

Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company.The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between "also-ran" products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product's story.Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision.Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing.With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you:* the centrality of product marketing to any product's success* the key skills and actions required to do it well* the four fundamentals of product marketing and how to apply them* how to hire, lead, and organize product marketing* how product marketers optimize crucial collaboration with other functions* one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketingLOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.