Books in the Socionomics-The Science of History and Social Pred series

A new understanding of how society worksWhat drives our social mood? Our actions? Our motivations? The answers to these questions can be found in the new science of socionomics.Pioneering Studies in Socionomics is the follow-up to Prechter's groundbreaking introductory text on socionomics, The Wave Principle of Human Social Behavior. It's comprised of a rich collection of insightful studies and essays representing over 20 years worth of research into this new model of thought.Socionomic theory evolved from the Wave Principle, a model of financial pricing and catalog of price patterns identified by Ralph Nelson Elliott in the 1930s. Robert Prechter proposes that our social lives are patterned in much the same way as the financial markets. Prechter explains that people in groups share a collective disposition or mood that motivates social, political, economic and financial action.Come along as the proto-socionomists map their way through uncharted seas to introduce, test and practice their newly discovered craft.

Socionomic Studies of Society and Culture demonstrates how waves of unconscious social mood shape trends in film, television, music, sports, business, product styling, public health and fashion.