Books in the StartUp Series series

A six-figure income from information? Yes! It sounds easy because it is. Youve got information that millions of others are looking for and now you can learn how to package, price and sell it. The experts at Entrepreneur take you step by step, jumpstarting your thinking about your area of expertise and showing you how to convert it into a high-demand information product. Following the example set by todays most successful information marketers, you learn the ins and outs of running your own information marketing business using proven strategies and effective marketing techniques. Whether looking for a side business or a full-time ventureinformation marketing is a flexible, lucrative business that you can start any time, and everything you need is right here. Choose from a wide range of information products or discover what information you already have to sell Capture the perfect marketone that is looking for your product Determine your selling price Learn from real-life success stories Get started right away with a listing of dozens of information-marketing resources and vendors Everything you need to know to create your own information product is already inside you. Now, let Entrepreneur help you turn it into big profits!

Personal care, newfound energy, and a revitalized appearance remain invaluable commodities among consumers. Learn the ins and outs of starting a successful business in one of todays hottest industries: salons and day spas.From laying the groundwork and establishing yourself in the marketplace to holding a grand opening and developing service policies, this step-by-step guide takes you from big-picture plans to day-to-day dealings in your new spa and salon. Plus, gain insight, advice, and tips from interviews with practicing hair salon and day spa owners.

Possibly credited to advancements in technology or learning behaviors, or a rise in focus on personal development, the education and training industry is steadily growing, creating a demand for eager entrepreneurs. Exploring varied opportunities aspiring business owners will be given business ideas, teaching and training methods, and an overview of essential tools. A range of industry examples will be given for:Accreditation, certifications, and creditAdding training onto an existing business as side incomeHow to sell media/training toolsHow much to charge clientsStart up costsSoftware types usedThe legal obligations around taxes, business registration, working from home, and content confidentialityGrowth planning and writing a business planRelevant and fun call-outs, tip boxes, industry stats, an index, and a rich appendix and glossary will be provided. Appendix will offer resources in:Continued learning and rounded training for trainersIndustry organizations and trade groupsBooks and eBooksVideosSoftwareWebsitesSuccessful online trainers and online education institutionsConsultantsCertification organizationsTeaching methods and tools will cover:VideoseBooksInteractive software typesCollege sponsored staff training for college instructorsHardware, camera, video, sound equipmentOnline group forumsOnline eventsChoosing the right presentation style and linking to appropriate social media sitesNetworking presentations

Fully revised with new and expanded chapters, Start Your Own Blogging Business delivers the perfect startup guide for online enthusiasts. Providing valuable updates such as the latest forms of blogging including Twitter/micro-blogging, mobile blogging, and video blogging, the experts at Entrepreneur lead aspiring bloggers from planning and publishing their blog to promoting themselves and turning a profit. Also included are an appendix with Ten Proven Ways to Promote your Blog and How to Avoid the Most Common Blogging Mistakes, and a new chapter on creating creating original content to attract new and continuous followers, as well as updated interviews, insight, examples, and tips. Entrepreneurs are presented with new content ideas, fresh ways to promote their blogs, new techniques for generating revenue, and priceless advice from successful bloggers of today.

START YOUR OWN EVENT PLANNING BUSINESS AND CELEBRATE ALL THE WAY TO THE BANK!Weddings, graduations, birthday parties, anniversaries, and conferenceswhat do these all have in common? Everyone would rather hire someone else to plan and run them! That someone can be you.Take your passion for event planning to the next level with in-the-trenches advice and tools you need to start, run, and grow a successful business. From writing a solid contract to finding reliable vendors, our experts help you identify your niche, teach you how to scout potential clients, evaluate the competition, market your business, and more.Discover how to:Identify a niche and establish yourself within the industryBuild a loyal customer base for large and small eventsImplement targeted strategies for planning commercial, political, civic, social events, and morePromote your business, events, and yourself with Pinterest, Instagram, and other social and online marketing toolsDevelop proposals, vendor agreements, contracts, and manage day-to-day operations and costsKeep within budget using money-saving tips and industry-tested ideasPlus, gain valuable insights from interviews with practicing event planners, and stay on track with checklists, worksheets, and other resources.Everything you need to make your event planning business a successful reality is right hereget the party started today!

Low startup requirements make this a great homebased business!As insurance regulations and paperwork requirements get more complicated, doctors and other health care providers are turning to third-party billing services to take care of their billing needs. Its a multi-billion dollar industry thats growing like never before, creating a growing niche for entrepreneurs who are experts at tunneling their way through the paper avalanche.With expert advice from medical claims billing professionals and the latest industry information youll learn everything you need to know to get into this perfect starter business including: Researching the market Calculating startup and operating costs Finding clients Getting referrals Demystifying medical jargon Dealing with insurance carriers Telecommuting options and online work Professional networkingStartup requirements and costs are minimal, opening the door for anyone to get started in this lucrative field.

Personal trainers arent just for athletes and the rich and famous anymore. As people become more aware of the importance of living a healthy lifestyle, personal trainers are in high demand. Youll learn the nuts and bolts of starting a personal training business, including everything from establishing a business plan to getting certified to finding a profitable niche. Tips from successful trainers provide inspiration and advice along the way. They offer insights about: Requirements and startup costs What to expect during day-to-day operations Making yourself stand out from the competition Marketing strategies Building solid relationships with clients How to track and manage finances The most popular services trainers are offering Youll also find out about the latest trends in health and wellness so you can keep your business at the cutting edge in this rapidly expanding market. Whether you want to run a solo-operation or an exercise studio employing other trainers youll have the tools to succeed.

The principal author of Business Plan Pro, the countrys bestselling business plan software, simplifies the business planning process and reveals how to create business plans that grow with the business. Providing adequate guidance for every situation and every stage of business, readers are trained to ignore the traditional, formal cookie-cutter plans that other business planning resources offer and to focus on tailoring a plan to their company; allowing them to literally plan as they go and to, ultimately, steer their business ahead while saving time. Clear-cut instructions help business owners quickly build the type of plan that works for themone that helps them take total control of their business, improve profits, raise capital, operate a profitable enterprise, and stay ahead of the competition. Very comprehensive, yet easy-to-understand, this business tool offers more than just the nuts and bolts of writing a business planthe author also provides invaluable insight through real-life examples illustrating key points and avoidable mistakes as well as cutting-edge information for the 21st century entrepreneur. This guide is designed to be a reliable tool for those entering into the world of starting and owning their own business.