Books in the The Ultimate Series series

Capstonea s successful Ultimate formula now provides easy--to--use resources for business professionals and students alike. This series gives readers fast access to the business ideas that matter.

Architects of the Business Revolution is a journey through the remarkable new territory of e-business and the new economy. Dearlove and Coomber identify the entrepreneurs, radicals and thinkers who have made the greatest contribution to this new world.

The new edition of the worldwide bestseller The Ultimate Business Library is a one stop guide to the worlda s leading management thinkers. It offers a unique summary of over 75 business books that have had the most impact on business thinking.

A seemingly endless parade of consultants, academics and journalists continue to pontificate about management, leadership and the dream of the perfect organization. But only a tiny fraction have really changed the way business works. These are the gurus.

aeo A genuine time and money--saver--no need to invest in big textbooks aeo The Ultimateformula is highly successful aeo The author is regarded as a visionary business thinker--hea s the founder of the Bristol Management Research Centre and editor of Future Filter,a business digest for the new economy.

The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life. But, how do they do it? This title shows how apparently ordinary products and services are transformed into business legends.