Books in the The Wiley Event Management Series series

SCHAUMANN, and JOE GOLDBLATT Corporations and associations must often plan meetings and events in geographic areas unknown to them. This eighth title in the Wiley Event Management Series provides event planners and destination managers at hotels and resorts with the ability to organize these types of events effectively.

A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere in the U.S.

A fully updated guide to the state-of-the-art guidelines, strategies, and new technologies in modern event planning A must-have resource for every event planner, manager, caterer, and student, this in-depth guide covers all aspects of the event planning process.

While there are many reasons to incorporate sustainable practices into meetings and events, including saving costs and resources, protecting the environment, improving social issues, doing business more efficiently and effectively and attracting new audiences, the number one reason to go green is to do business better.

This book celebrates what has been already achieved in moving the meetings and events industry towards a more sustainable future, and pushes the boundaries of imagination to visualize what might be possible in the years to come.

As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.