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C.S. Peirce, the founder of pragmatism, was an American philosopher and mathematician whose influence has been enormous on the field of semiotics. Merrell uses Pierce's theories to reply to the all-important question: "What and where is meaning?"
This updated second edition of Signs combines some of Sebeok?s most important essays with a new general introduction, introductory passages at the outset of each chapter, a glossary, and brief biographies of the major semioticians.
The author of the widely acclaimed Morphology of the Folktale has written an original, comprehensive, and exciting study on how humour works, and on everything you wanted to know about the genre, in a clear, approachable, and insightful manner.
Providing a dynamic, forward-looking reorientation towards a new universe of reference, Remodelling Communication makes a significant, productive contribution to communication theory.
Following Sebeok, Merrell reminds us that 'any and all investigation of nature and of the nature of signs and life must ultimately be semiotic in nature.'
Horst Ruthrof argues that the body is an integral part of this hermeneutic activity and proposes that language is no more than a symbolic grid which does not signify at all unless it is brought to life by non-linguistic signs.
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