Books in the Understanding Fashion series

This text is designed to introduce undergraduate students to the central concepts of fashion design and provide them with a contextual overview that considers design alongside issues of culture, economy and ethics.

This book offers an accessible introduction to fashion consumption that considers both normative and alternative fashion consumption. In addition it looks at cultural and social influences on consumer behavior, as well as issues connected with disposal and sustainability.

This text is designed to introduce undergraduate students to the central concepts of fashion trends and forecasting. It provides them with a contextual overview that considers the roles of both consumers and industry personnel, as well as the impact of current sustainability and ethical considerations on shaping trends.