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';Solid advice for newlyweds, golden anniversary celebrants and everybody in-between' from the Marriage Boot Camp and former Divorce Court star (The Augusta Chronicle). As the judge starring on two hit television shows, Lynn Toler has witnessed, en masse, the thematic mistakes made in American marriages. She herself has also been wed for more than 30 years and has seen both the highs and lows of matrimony in her own marriage as well as the marriages of those close to her. Drawing from both her professional career and personal life, Toler sees that the biggest impediment to marriage these days is that couples decide to take the plunge based almost entirely on the most irrational criteria: falling in love. Making Marriage Workdoesn't suggest that love has nothing to do with marriage at all; rather, Toler says that love by itself is simply not enough to make marriages survive. Marriage, Toler says, is a job, and it needs to be treated like one. This updated manual suggests specific procedures that should be put in place to bridge the gap between head over heels and happily ever after. It explains how to phrase things in order to span the great hormonal divide men and women often fall into when trying to talk to one another. It also discusses the very new and real challenges to marriage created in a culture often overwhelmed by the emphasis on (and ability to attain) instant gratification. Replete with simple, no-nonsense rules,Divorce Courtanecdotes, and stories about Judge Toler's own union,Making Marriage Workcontains invaluable information couples can use today to secure their marital tomorrow.
Set in the first few months following the Confederate surrender and the assassination of Abraham Lincoln, Sam--a runaway slave who once worked for the Union Army--decides to leave his safe haven in Philadelphia and set out on foot to return to the war-torn South.
The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of todays most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand product design, brand history, internal collaboration and the new tools of digital technology YouTube and the web in general companies can succeed in the 21st-century marketplace.
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