Books published by Atlantic Publishing Co

The books in this series from the editors of the Food Service Professional are the best and most comprehensive books for serious food service operators available today. These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast -to-read, easy to understand and will take the mystery out of the subject. The information is "boiled down" to the essence. They are filled to the brim with up-to-date and pertinent information. The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you won''t find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the "theory". Every paragraph in each of the books is comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas.

Dr. Charlotte Thompson uses her 50 years of experience to provide parenting answers. Stop incessant crying. Learn how to breast-feed successfully. Everything you might worry about is covered including caring for children with special needs, helping older siblings feel included when a new baby arrives, and more. -- (3/19/2015 12:00:00 AM)

The advent of Amazon s Kindle in 2007 allowed millions of writers to make the leap from paper to the electronic screen. Several eReader competitors recently joined the ring, introducing products such as the Apple iPad, Barnes & Noble Nook, the updated Sony Reader, and Samsung Papyrus. The publishing world is experiencing a revolution with these electronic readers and you can catch up to speed by learning the ins and outs of publishing with this low-cost, high-profit publisher. The Complete Guide to Writing & Publishing Your First eBook is a guide for anyone who s dreamt about becoming a published author and is intrigued by the profitable new prospect of ePublishing but didn t know where to start. EBook sales hovered around $500 million at the end of 2009, and are steadily climbing. If you re passionate about writing and using new technology to market yourself and your work, this book will explain how you can do what you love and increase your earning potential. Start off with understanding what an eBook is and the differences between traditional and digital publishing, and the benefits involved. You will identify and learn the details of more than 15 eReaders, including the three top-selling: Kindle, Nook, and Sony Reader. You will employ the basics of analyzing your audience, brainstorming, writing, editing, and marketing according to the type of eReader. You will learn the process of getting your book published, how to change or alter the format or style of your book to match the necessities of the eReader, and how to optimize the format of any text for e-reading. We spent dozens of hours interviewing writers who are experts in the art of digital publishing to provide a complete overview of everything you need to know about publishing your eBook. Not only will you learn how to upload your work through an eReader, you will also hone your writing skills with tips, writing exercises, and writing resources. You will learn how to target your book to the right demographic and what you can do to promote your book in online inventories. You will learn the basics of viral marketing promotion, SEO, and building a business with digital publications. You will learn how to work with your eReader to produce innovative content, and you will learn how to monitor for updates to the electronic publishing industry. No matter what your goals are, you can start publishing from your home with eReader technology and this book. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. -- (5/8/2014 12:00:00 AM)

Public speaking is an art, and some of the most effective communicators in history have been artists. Think of Steve Jobs, John F Kennedy, Dale Carnegie, Martin Luther King, Jr and even President Barack Obama all public figures known for their eloquence when delivering a speech. A perfectly delivered speech is something that takes time, practice, and knowledge. This book is teeming with resources for public speaking, whether you are looking to get over your fear of speaking to a group of people or are running for political office and need an edge on your competition. According to The Phobia Clinic, fear of public speaking ranks among Americans top dreads, surpassing fear of illness, flying, terrorism, and often the fear of death itself. It is no wonder delivering a speech can seem like a large hurdle for many people. Even the most brilliant ideas have to be communicated with poise and enthusiasm or the message will be lost due to poor delivery. You will discover how to overcome public speaking fright and phobia by being prepared, rehearsed, and ready for a number of unforeseen circumstances. You will learn how to write a memorable speech and how to impact and persuade your audience. This book also includes tips on understanding your audience, holding their attention, knowing what to talk about and what not to include, organising your speech, perfecting your timing, handling Q&A sessions, and much more. You will also grasp how to put together informative, educational, and well-designed visual aids, including electronic presentations. The book will also show you how you can gauge your audience s reaction and tailor the remainder of your presentation to have maximum appeal to the group you are speaking to. There is no need to worry with this book in your arsenal: You will learn everything you need to know to deliver an expertly written speech with poise and confidence.

Every child wants a pet from the moment they first lay eyes on a furry little kitten or puppy, they probably want one for themselves and yet the process of getting and teaching your child how to raise that pet can be quite complex. However, the experience can be enormously useful in teaching them life skills that will one day help them better understand responsibility and proper care for others. But, how do you balance all of that in those first crucial days? This book provides a detailed walk through of how best to acclimate a child to raising a pet and ensuring the pet you get your child is one they can handle and that will thrive in their care. You will learn how to begin the process of selecting the right pet for your family and your child. You will be walked through the detailed process of understanding your child s personality type and coming to terms with their maturity level and the pets that best match that maturity level. You will learn what specific needs the most common pets need, including food, water, outside care, and additional medical needs and costs. You will learn the average life spans, common diseases, and other issues that might affect your child s pet, and how to handle these situations with your child. Dozens of hours of interviews have been conducted with top pet and child psychology experts to provide detailed information about what children need to understand most before getting their own pet. You will learn how to discuss the important of responsibility and how to monitor their actions. You will learn how to maintain the pet s health and how to recognise warning signs if your child becomes overwhelmed. For anyone who has a child yearning for a pet that is wondering if they are ready, this book is designed for you.

The full cost of filing and receiving a patent can be anywhere from $2,000 to $10,000 depending on what you need to complete the process. But, if you have the right tools and the right knowledge of everything the government needs from you in a patent drawing, you can bypass much of what has plagued companies and inventors everywhere for decades. This book has been designed to guide you in the process of developing and producing your own patent drawings in a manner that ensures you can skip over an entire overly expensive step in the process, designing your own drawings and moving that much closer to your patents. You will learn the basics of starting to draw and how to start using various perspectives to and drawing methods to capture real world objects. Learn perspective foreshortening and how to effectively use a pen, ruler, and other drawing instruments. Learn the basics of drawing with a computer and how to start using a camera to supplement your drawings. Learn what tools you need for your drawings and how to start tracing things to speed up the process. Learn how to draw from your imagination and how to draw to scale effectively. You will learn how to use graphical symbols and how to practice enough to get the process correct. The best patent drawers in the industry have been interviewed and their advice is included in this guide to help you learn how they got started and what they recommend to effectively present your imagery to the Patent office. You will learn how to use CAD software, how to start drawing utility patents, and design patents. And most importantly, you will learn what the various standards of work are for patent drawings, from mediums and arrangement to lines, legends, scale, and copyright issues. If you are considering getting a patent and are not excited to pay anywhere between $2,000 and $10,000 for your patent drawings this book is for you.

Currency trading is the practice of exchanging one country''s currency for another''s. The foreign exchange (Currency, Forex, or FX) market is the largest trading market in the world -- exceeding $3.2 trillion every single day! Essentially, there are four variables involved: currencies, exchange rate, time, and interest rate. The relationships of these variables create opportunities for small investors to obtain investment returns that are unheard of in the traditional investment world. You owe it to yourself and your family to begin learning about currency trading. You can get started with just $100, and the investment can easily be managed in a part-time capacity, usually requiring a few hours on the Internet a week from your home or your office. Currency investments can provide you with a very high and secure rate of return, in some cases as high as 12 percent, 18 percent, 24 percent, or even 1,000 percent every year. This all sounds great, but what is the catch? There really is none. You just have to know what you are doing! This groundbreaking and exhaustively researched new book will teach you everything you need to know to get you started. In no time, you will be generating high-investment returns with low risk from start to finish. You will discover what currency trading is; how to invest in foreign currency; trading strategies and tactics; technological considerations; how to set up your account online; how to purchase currency online; day-trader insights; current trends; Pivot Programs; price projectors; futures predicting; trading software; and insider secrets to help you double or even triple your investment -- all while avoiding the traps and pitfalls that come with many other kinds of investments.

Interested in promoting your business and/or Web site, but don''t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimise your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing.

Renowned American photographer Jack Watson traveled to Cuba on a legal humanitarian visa. He chronicled his journey with breathtaking, and often heartbreaking, images of the Cuban people, cites, and countryside. Watson describes his visit: "I had stepped back in time 50 years -- this was my first impression of Cuba. My journey, which began in Havana, consisted of traveling by bus, pedicab, coco cab, 1957 Chevy, and foot. I was here primarily to help the Cuban people, but giving away medicine, vitamins, and money felt like using aspirin to treat the plague. I covered hundreds of miles, traveling in an oval-shaped route with stops at Cienfuegos, the Bay of Pigs, Trinidad, and Varadero Beach in the province of Matanzas -- and then back to Havana. As the title of this book indicates, this is an unauthorized journal of photographs taken during my visit. While I certainly share similar and compassionate thoughts about humanitarian aid toward people in need, I felt a greater calling in compiling the images for this book. If one picture is indeed worth thousands of words, then this is an encyclopedic portrayal of the real, hidden Cuba. This is not a travel guide; I'll leave that for the tourism industry. It is, however, a behind-the-scenes look at the Cuba that tourists never see. I have tried to present a wide portrayal of images that will allow the viewer to see all aspects of Castro's Cuba. You cannot look at the glitz alone and make logical conclusions about this country; while there is some beauty, there is more decay. While the country is admittedly a communist enclave, when looking at these images, one has to ask if this form of government was the right choice for the Cuban people. You be the judge -- the story is in your hands." Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

Because parents must work outside the home, there will always be a demand for childcare. According to the Bureau of Labor Statistics, in 64 percent of married-couple families, both husband and wife work outside the home. There are nearly 12 million children under the age of five in child care each week in the United States. With concerns about quality child care, the trend is to move away from large operations and turn to the small services located close by work or home. This increase in small day care operations creates a huge opportunity for someone who loves children and wants to create a business dedicated to taking care of them. A child care service makes an ideal home based or part-time business. Start-up costs are low. You do not need an office. You do not need any costly special equipment. All you need to get started is an approved facility and a desire to succeed. Here is the manual you need to be successful in this highly profitable segment of the service industry.