Books published by AV Akademikerverlag

Identities are constantly reshaped and reconstructed due to steady interactions with one¿s social environment. Within our visual information culture images become of great importance to consumers, especially in the field of fashion. They use pictures as style guides and information source to adapt their own identities. The image machine Instagram offers a platform where individuals can interchange their styles, attitudes and personal contents. Accordingly, the purpose of this study is to investigate how individuals consume other users¿ fashion performances on Instagram and in how far this form of consumption leads to identity co-constructions. By means of a grounded theory approach and in-depth narrative interviews valuable insights of 11 respondents of the Generation Y have been gathered. The study found a theoretical framework that implies identity co-construction. As a function of content and performance of the users five various behavior patterns could be identified during the consumption of others¿ performances on Instagram.Identities are constantly reshaped and reconstructed due to steady interactions with one¿s social environment. Within our visual information culture images become of great importance to consumers, especially in the field of fashion. They use pictures as style guides and information source to adapt their own identities. The image machine Instagram offers a platform where individuals can interchange their styles, attitudes and personal contents. Accordingly, the purpose of this study is to investigate how individuals consume other users¿ fashion performances on Instagram and in how far this form of consumption leads to identity co-constructions. By means of a grounded theory approach and in-depth narrative interviews valuable insights of 11 respondents of the Generation Y have been gathered. The study found a theoretical framework that implies identity co-construction. As a function of content and performance of the users five various behavior patterns could be identified during the consumption of others¿ performances on Instagram.

Are you a risk taker and you would like to start a business within the tourism branch? Then this book is the right literature for you! A scientific research about factors of success for a new business was being investigated. Additionally, a diversity of risks were taken into consideration while also opportunities were established to a broad extent. Three most used business models for a startup were compared and hence the most effective one was applied to the real startup business example. This research will support you to observe not only all possible success but also risk factors while starting up your own business. This book is dedicated to Dirk Herrmann. Are you a risk taker and you would like to start a business within the tourism branch? Then this book is the right literature for you! A scientific research about factors of success for a new business was being investigated. Additionally, a diversity of risks were taken into consideration while also opportunities were established to a broad extent. Three most used business models for a startup were compared and hence the most effective one was applied to the real startup business example. This research will support you to observe not only all possible success but also risk factors while starting up your own business. This book is dedicated to Dirk Herrmann.

The work intends to show Lieblingsfilm how to enhance its media presence and audience loyalty by implementing a transmedia concept for the upcoming teen movie Alpenbrennen. Before showing the author¿s conceptualization, the work describes the approach of the author. It is described that due to her internship at Lieblingsfilm, the author has an interior role in this research and was able to generate internal knowledge and documents. The main part in this book takes the detailed description of the developed transmedia concept for the feature film Alpenbrennen. At the end of the book, the author expresses her expected results when implementing the described concept and discusses it in chapter 6. In order to conclude the work the importance of a thorough transmedia concept is illustrated. The author intends to support the team of Lieblingsfilm in realizing the implementation. The book tries to demonstrate how Lieblingsfilm can generate more media presence and simultaneously can bind audiences long-term loyalty.

Die Suffizienz setzt auf die Veränderung von Lebens- und Konsumgewohnheiten als Leitlinie starker Nachhaltigkeit. Die vorliegende Arbeit untersucht Suffizienzstrategien in ihrer Anwendbarkeit auf die Nutzung von Fläche als kostbare und endliche Ressource. Hierzu werden Ursachen und Entwicklungen der deutschen Flächeninanspruchnahme, sowie deren Einbettung in globale Wirkungszusammenhänge erörtert und die besonderen Merkmale der Ressource Fläche herausgestellt, um zu zeigen, welche Lösungsansätze die Suffizienz anbieten kann. Es wird dargelegt, dass und inwiefern die Umstellung der Lebensgewohnheiten und eine suffizientere Lebensweise individueller Menschen einen entscheidenden Beitrag zur Reduzierung des Flächenverbrauchs leisten kann, sowie welche, v.a. politischen Bedingungen gegeben sein müssen, um Suffizienzstrategien gesamtgesellschaftlich wirksam zu entfalten.

Die vorliegende künstlerlische Arbeit ¿Johann Sebastian Bach und die verborgene Ordnung am Beispiel der Ciaconna d-moll BWV1004¿ befasst sich mit der Chaconne aus der II.Partita für Violine Solo Johann Sebastian Bachs unter den Aspekten Zahlensymbolik und Gematrie-Verfahren. Hierbei werden zunächst die biographische und seelische Hintergründe zu Bachs Situation zur Entstehungszeit des Werkes näher beleuchtet. Eine wichtige Ebene liegt darin, die versteckte Zuordnung von Tönen zu bestimmten Zahlen und Buchstaben aufzuklären. Dadurch kann die Komposition der Chaconne an einen Anlass gebunden und in ihrer biographischen Bedeutung klar bestimmt werden. Kernstück der Arbeit bildet eine Anaylse auf Basis des Buches ¿ Johann Sebastian Bach C i a c c o n a - Tanz oder Tombeau?¿ von Helga Thoene, bei der symbolische Zahlenkombinationen aufgeschlüsselt und die im Notentext der Chaconne verborgener Choralzitate aufgedeckt werden.

Schmidhofer, Leser and Ebert (2014) investigated the playing style of kids at the age 9-12 years playing tennis on different scaled courts after the ITF¿s Tennis10s system (ITF, 2016) and compared the structure in kids¿ tennis to the adult (ATP) level. They found a severe problem at the transition from the Orange stage (U9) to the Green stage (U10), which can mainly be reasoned by the enlargement of the court from a small-sided field to the full sized court. Aware of this problem, Ebert (2012) introduced an intermediate stage between Orange and Green, the so called Lime Court (stage). Summarised, the Lime Court enables children to play more similar to elite players than the Green Court. Thus, Lime closes the existing gap between the Tennis10s stage Orange and Green and should be used for ten years old tennis players in order to properly develop their playing skills.

Anhand des von Josef Hoffmann 1913-1914 erbauten Landhauses für die Familie Primavesi soll in diesem Werk der Klassizismus und die Volkskunst genauer analysiert und betrachtet werden. Das heute nicht mehr existierende Haus wird hierbei anhand alter Fotos, Textdokumente und Skizzen rekonstruiert. Das Landhaus wird nach drei großen Themen analysiert: Dem Zusammenspiel klassizistischer und folkloristischer Motive, den Verwendungen der Materialien und der Wiener Werkstätte.