Books published by Axend Oy

Sales is not rocket science but there are clear differences between what average and great sales people do differently in their everyday work. Most sales people can be successful every now and then, but it's the best that can perform at top levels consistently.Packed with simple and powerful checklists and a clear engaging story to follow, this book is sure to give you a solid list of improvement ideas, whether you are an account executive, sales manager or a consultant doing sales work here and there. The improvement ideas you will get from this book will allow you to elevate your game and make you more successful in selling your ideas, products and services.

We used to live in a product-centric world, where companies were built in siloes to effectively pump out products in a transactional fashion. Companies did not need to be so connected to customers to succeed. We have now moved into a service-oriented world, because customers demand results and outcomes, instead of products.