Books published by Berrett-Koehler

Out of Many, One In this era of poisonous partisanship, The Reunited States of America is a lifesaving antidote. At a time when loyalty to party seems to be overpowering love of country, it not only explains how we can bridge the partisan divide but also tells the untold story of how our fellow citizens already are doing it. This book, a manifesto for a movement to reunite America, will help us put a stop to the seemingly endless Left-Right fistfight while honoring the vital role of healthy political debate. Mark Gerzon describes how citizens all over the country—Republicans, Democrats, and independents—are finding common ground on some of the most divisive and difficult issues we face today.

The New Way to Get Noticed The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.

Special-interest money is destroying our democratic process. But now that the Citizens United decision has thrown out campaign spending limits as abridgments of free speech, Americans want to know what they can do about it. Derek Cressman gives us the tools, both intellectual and tactical, to fight back. There’s nothing inherently unconstitutional in limiting the amount of speech, Cressman insists. We do it all the time—for example, cities control when and where demonstrations can take place or how long people can speak at council meetings. Moreover, he argues that while you choose to patronize Fox News, MSNBC, the New York Times, or the Wall Street Journal, political advertising is forced upon you. It’s not really free speech at all—it’s paid speech. It’s not at all what the Founders had in mind when they wrote the First Amendment. Cressman examines how courts have foiled attempts to limit campaign spending, details what a constitutional amendment limiting paid speech should say, and reveals an overlooked political tool concerned citizens can use to help gain the amendment’s passage. Seven times before in our history we have approved constitutional amendments to overturn wrongheaded rulings by the Supreme Court—there’s no reason we can’t do it again.

A How-To Guide for the Modern Leader Inspired by Peter Drucker’s groundbreaking book The Effective Executive, Laura Stack details precisely how 21st-century leaders and managers can obtain profitable, productive results by managing the intersection of two critical values: effectiveness and efficiency. Effectiveness, Stack says, is identifying and achieving the best objectives for your organization—doing the right things. Efficiency is accomplishing them with the least amount of time, effort, and cost—doing things right. If you’re not clear on both, you’re wasting your time. As Drucker put it, “There is nothing so useless as doing efficiently that which should not be done at all.” Stack’s 3T Leadership offers twelve practices that will enable executives to be effective and efficient, grouped into three areas where leaders spend their time: Strategic Thinking, Teamwork, and Tactics. With her expert advice, you’ll get scores of new ideas on how you, your team, and your organization can boost productivity.

Globalization has created a superheated competitive business environment that demands innovation to stay ahead. But it’s also created a hidden source of innovation right in your midst: the people in your organization who have deep experience in more than one culture—multiculturals. Having to integrate different cultural frameworks has enabled them to develop abilities that can contribute powerfully to building innovative organizations. David Thomas makes a compelling business case for recognizing and cultivating a new dimension of diversity—the diversity within individuals! He looks at how to establish the organizational conditions under which multiculturals can flourish and shows how even the most monocultural among us can gain the advantages of a multicultural mind.

NEW EDITION, EXPANDED AND UPDATED Take Charge of Your Future! Growth is a fundamental human need—it is at the root of everything that gives us a feeling of accomplishment, satisfaction, meaning, and progress. In this inspiring book, Dan Sullivan and Catherine Nomura offer ten simple laws that will help you continue to grow throughout your life. Through vivid real-life stories, Sullivan and Nomura illustrate each of the ten laws and show how with just a slight shift in thinking—regardless of your age, income, or position—you can use them to maintain a fresh, innovative perspective on the world around you and unlock your greatest abilities. This second edition includes a new preface, new examples, and a self-assessment to measure your progress on each of the ten laws.

Build Extraordinary Trust and Lead Your Team to a Higher Plane For former US Air Force Thunderbirds’ commander and demonstration leader JV Venable, inspiring teamwork was literally a matter of life and death. On maneuvers like the one pictured on the cover, the distance between jets was just eighteen inches. Closing the gaps to sustain that kind of separation requires the highest levels of trust. On the ground or in the air, from line supervisor to CEO, we all face the same challenge. Our job is to entice those we lead to close the gaps that slow the whole team down—gaps in commitment, loyalty, and trust. Every bit of closure requires your people to let go of biases and mental safeguards that hold them back. The process the Thunderbirds use to break that barrier and craft the highest levels of trust on a team with an annual turnover of 50 percent is nothing short of phenomenal. That process is packaged here with tips and compelling stories that will help you build the team of a lifetime.

Making the Hardest Decisions As a young aid worker, Sasha Chanoff was sent to evacuate a group of refugees from the violence-torn Congo. But when he arrived he discovered a second group. Evacuating them too could endanger the entire mission. But leaving them behind would mean their certain death. All leaders face defining moments, when values are in conflict and decisions impact lives. Why is moral courage the essential factor at such times? How do we access our own rock-bottom values, and how can we take advantage of them to make the best decisions? Through Sasha’s own extraordinary story and those of eight other brave leaders from business, government, nongovernment organizations, and the military, this book reveals five principles for confronting crucial decisions and inspires all of us to use our moral core as a lodestar for leadership.

Building the Future Machiavelli famously wrote, “There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success than to take the lead in the introduction of a new order of things.” That’s what this book is about—innovation far more audacious than a new way to find a restaurant or a smart phone you can wear on your wrist. Amy C. Edmondson and Susan Salter Reynolds explore large-scale systemic innovation that calls for “big teaming”: intense collaboration between professions and industries with completely different mindsets. This demands leadership combining an expansive vision with deliberative incremental action—not an easy balance. To explore the kind of leadership required to build the future we need, Edmondson and Reynolds tell the story of Living PlanIT. This award-winning “smart city” start-up was launched with a breathtakingly ambitious goal: creating a showcase high-tech city from scratch to pilot its software—quite literally setting out to build the future. This meant a joint effort spanning a truly disparate group of software entrepreneurs, real estate developers, city government officials, architects, construction companies, and technology corporations. By taking a close look at the work, norms, and values in each of these professional domains, we gain new insight into why teaming across fields is so challenging. And we get to know Living PlanIT’s leaders, following them and their partners through cycles of hope, exhaustion, disillusionment, pragmatism, and renewal. There are powerful lessons here for anyone, in any industry, seeking to drive audacious innovation.

“A valuable call to action for small shareholders to change the ways big corporations do business.” —Robert Reich, former US Secretary of Labor Want to make misbehaving corporations mend their ways? You can! If you own their stock, corporations have to listen to you. Shareholder advocate Andrew Behar explains how to exercise your proxy voting rights to weigh in on corporate policies—you only need a single share of stock to do it. If you’ve got just $2,000 in stock, Behar shows how you can go further and file a resolution to directly address the board of directors. And even if your investments are in a workplace-sponsored 401(k) or a mutual fund, you can work with your fund manager to purge corporations from your portfolio that don’t align with your values. Illustrated with inspiring stories of individuals who have gone up against corporate Goliaths and won, this book informs, inspires, and instructs investors how to unleash their power to change the world.

Leading with Character and Competence Moving beyond Title, Position, and Authority “Leadership is an applied discipline, not a foamy concept to muse about,” says three-time CEO, Oxford-trained scholar, and consultant Timothy R. Clark. “In fact, it’s the most important applied discipline in the world.” The success of any organization can be traced directly to leadership. And leadership can be learned. But too many books and development programs focus exclusively on skills. In reality, performance and ultimate credibility are based on a combination of character and competence. As Clark puts it, character is the core and competence the crust. He shows how greatness emerges from a powerful combination of the two, although in the end character is more important. A leader with character but no competence will be ineffective, while a leader with competence but no character is dangerous. Clark spotlights the four most important components of character and competence and offers a series of eloquent, inspiring, and actionable reflections on what’s needed to build each one. Fundamentally, he sees leadership as influence—leaders influence people “to climb, stretch, and become.” You need character to influence positively and competence to influence effectively. This is a book for anyone, no matter where he or she is on the organization chart. Because today employees at all levels are being asked to step up, not only can everyone be a leader, everyone has to be. Clark’s insights are profound, and his passion is infectious. “Leadership” he writes, “is the most engaging, inspiring, and deeply satisfying activity known to humankind. Through leadership we have the opportunity to progress, overcome adversity, change lives, and bless the race.”

Control, Conquer, and Prevail! Everybody’s biased. The truth is, we all harbor unconscious assumptions that can get in the way of our good intentions and keep us from building authentic relationships with people different from ourselves. Tiffany Jana and Matthew Freeman use vivid stories and fun (yes, fun!) exercises and activities to help us reflect on our personal experiences and uncover how our hidden biases are formed. By becoming more self-aware, we can control knee-jerk reactions, conquer fears of the unknown, and prevail over closed-mindedness. In the end, Jana and Freeman’s central message is that you are not the problem—but you can be the solution.

Flip Your Script! You’ve been promoted to leadership—congratulations! But it’s nothing like your old job, is it? William Gentry says it’s time to flip your script. We all have mental scripts that tell us how the world works. Your old script was all about “me”: standing out as an individual. But as a new leader, you need to flip your script from “me” to “we” and help the group you lead succeed. In this book, Gentry supports and coaches you to flip your script in six key areas. He offers actionable, practical, evidence-based advice and examples drawn from his research, his work with leaders, and his own failures and triumphs of becoming a new leader. Get started flipping your script and become the kind of boss everyone wants to work for.

Under Joe Solmonese’s leadership, the Human Rights Campaign became the model other organizations look toward to create effective social and political change. Against daunting odds, HRC was instrumental in passing landmark national legislation such as the Matthew Shepard and James Byrd, Jr., Hate Crimes Prevention Act; repealing “Don’t Ask, Don’t Tell”; and passing marriage equality acts in eight states. How did Solmonese and HRC do it? What Solmonese reveals in this book is that for him, the key to success was learning to harness his anger. Essentially it’s just a form of energy. Channeled, it can keep you moving forward on a long journey. But uncontrolled, it can blow everything up. With this as his guiding principle, Solmonese uses stories from his work with HRC and his previous position as CEO of the powerful women’s organization EMILY’s List to share a series of often-surprising lessons. For example, empathize with your enemies instead of shaming them, find allies wherever you can, and ask for the doable, not the impossible (even when the “impossible” is your ultimate goal). Most striking in this book are the stories of Solmonese’s ability to draw some kind of win—however small—from seeming adversaries. But at every step of the way he emphasizes the importance of managing the yin-yang tension of anger. Particularly when one is dealing with irrational and offensive attitudes, the temptation is ever present to give in to righteous indignation. While it’s fine to feel it, Solmonese’s advice is to always be strategic with your outrage.

Discover What Makes Family Businesses Beat the Odds and Thrive over Generations Families are complicated; family businesses even more so. Like other companies, family-run enterprises must develop leadership and entrepreneurial skills. But they must also manage family dynamics that rarely mirror the best practices in the latest Harvard Business Review. Allan Cohen and Pramodita Sharma, scholars with deep professional and personal roots in family businesses, show how enterprising families can transmit the hunger for excellence across generations. Using examples of firms that flourished and those that failed, they describe the practices that characterize entrepreneurial individuals, families, and organizations and offer pragmatic advice that can be tailored to your unique situation.

Low Cost, High Impact! Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations. Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.

Ready for the Future or Stuck in the Past? Millennials have been condemned as lazy, entitled, disloyal, and disrespectful and needing constant hand-holding. But Crystal Kadakia—a Millennial herself as well as an organizational development consultant and two-time TEDx speaker—shows that not only are these negative stereotypes dead wrong, but each one conceals a positive workplace practice that forward-looking companies must adopt if they are to endure. She illuminates how the advent of digital technology is the crucial root cause of many Millennial behaviors and offers a guide for what our traditional workplace needs to do to attract, engage, and retain modern talent.

The People Equation Every business leader knows that the key to growth is innovation—if you do what you’ve always done, you’ll get what you’ve always got. Deborah Perry Piscione and David Crawley argue that ultimately the key to innovation is people. After all, creativity is a uniquely human function, something that can’t be automated. So how do you design an organization so that it provides the elements that will bear new thinking and bring forth bold ideas? Through The People Equation. Based on examples from their consulting work and research into successful business practices, Perry Piscione and Crawley’s The People Equation enables leaders to create a culture where psychological safety is a given, risk taking is embraced, and collaboration between highly competent people is nurtured. When experiments and new initiatives look promising, Perry Piscione and Crawley’s Improvisational Innovation process provides a road map to quickly develop ideas and bring them to market. All this requires upending the usual organizational pyramid and instilling a completely new mindset throughout the organization. Perry Piscione and Crawley show that in our rapidly changing world, the top is not where the really disruptive ideas are going to come from. And if people are afraid to take chances, even fail, you’re never going to get those ideas—playing it safe means you’ll be out of the game. The People Equation provides you with a formula for exponentially increasing out-of-the-box thinking in your organization and multiplying your chances for greater growth and success.