Books published by Bloomsbury India

The New Normal explores the relation between the subject and the state after the events of 9/11 that left the world stunned. It looks at this relation through the lens of trauma for the mind, biopolitics for the body and visuality for the body politic. This interpretive frame helps examine how the 9/11 violence created a moment where the mind, body and body politiccould be redefined after 9/11. In an important theoretical intervention into 21st-century American Studies, it asks what the relation between the state and those it expels from its citizenry is. It makes a special mention of sites of incarceration such as Guantanamo Bay and Abu Ghraib as 9/11 phenomena. While referring to sources as diverse as 9/11 poetry, political and presidential speeches, journalistic accounts, atrocity photographs, and theories of trauma, biopolitics and visuality, the book argues for the presence of a new normal.

'.a brilliant exploration of urbanism between the concept city and the lived city.. The volume focuses on urban life lived between home and the world, institutions and experiences, representations and affects.. Its fascinating range of empirically rich and analytically sophisticated excavations of neighbourhoods make the volume a must-have in the bookshelf on South Asian urban studies.' -Gyan Prakash, Princeton University'A must-read for those who wish to study the micro aspects of contemporary urbanity.' -Sujata Patel, Savitribai Phule Pune University'This book is a powerful addition to the study of Indian urbanism.' -Ravi Sundaram, Centre for the Study of Developing Societies (CSDS)In the last couple of decades, the global South, in general, and India, in particular, have witnessed a massive growth of cities. In India, more than one-third of its population lives in cities. However, urban development, growth and expansion are not merely about infrastructures and enlargement of cityscapes. This edited volume focuses on neighbourhoods, their particularities and their role in shaping our understanding of the urban in India. It locates Indian experiences in the larger context of the global South and seeks to decentre the dominant Euro-American discourse of urban social life.Neighbourhoods in Urban India: In Between Home and the City offers an understanding of neighbourhoods as changing socio-spatial units in their specific regional settings by underlining the way value regimes (religiosity and subjectivities) give neighbourhoods their social meanings and stereotypes. It unpacks discourses and knowledge practices, such as planning, architecture and urban discourses of governance. It further discloses the linkages and disjunctures between the social practices of neighbourhoods and the language, logic and experiences of dwelling, housing, urban planning and governance, and focuses on the particularities and heterogeneities of neighbourhoods and neighbourliness.

Naina is back from America, after four years of living on her own. A natural rebel, she has had some fairly life-altering experiences which Mum and Dad would not approve of at all if they get to know. But will her spirit and her stand be enough to fight the forces of parental pressure and heckling aunties baying for her nuptials?Back in the bosom of her conservative family, Naina cannot even begin to imagine the turn her life is going to take. It's wedding season, and she must now be married. Because every self-respecting upper-middle-class family in India do that, right? Marriage at the 'right age' to the 'right family'.whether she likes it or not.Naina's worst nightmares are about to come true. What hits her within a week of being at home completely changes her world and her life as she embarks on a journey that will define her and provide her an education that only life can. Ayaan, Rohan, Akshay, Shiven. Who will it be? Will she even have a shot at romance, being with someone she loves, irrespective of his caste, respectability or bank balance? She will have to summon all the chutzpah within to fight for herself. For her notions of love and living. Will she succeed? Like a chrysalis unfolding, will Naina, too, emerge with her wings unscathed?

There is no one else in the world like you. Your personal brand has been registered in your name and patented with your persona even though there may be hundreds of people carrying the same name. Creating, building, and developing your personal brand is entirely in your own hands. Conversely, destroying or diminishing your brand is also only in your own hands. Your brand is the essence of your own unique story. The key to this is reaching deep inside yourself and pulling out the authentic, the unique 'you', from within your own self. What we do with our own brand name could be the difference between being very successful and not so successful. This is as true for personal branding as it is for business branding. The Brand Called You outlines how critical it is for each one of us to understand the power and vulnerabilities of our brand and invest wisely and consistently in our persona and our name. Remember, the only legacy you will leave behind in the world is your name.

How do you deal with life's challenges? What is the secret of living a simple and happy life? How do you strike a balance in all your relationships - whether in love, in work or in life? When and how can universal energies work for you? How can you learn to analyse every situation correctly? And ultimately, how can you attain soul realisation? The book, Here and Beyond, articulates the answers to all your existential queries, helping you to learn and evolve as a spiritual being with each step. With easy and identifiable anecdotes from life - ranging from dealing with a neighbour who calls you names to witnessing a child dying of a life threatening disease - the book offers a comprehensive understanding of life's basic principles. The book, Here and Beyond, strives to help you secure a blissful life, free of disease and disquiet.

This book is an attempt to open up the supposedly secret world of the Rashtriya Swayamsevak Sangh (RSS) by someone with an insider's knowledge of the philosophy, organisational structure and workingof this huge cadre-based organisation. As a senior member who has managed various responsibilities in the RSS over the years, Ratan Sharda has achieved his intent ably in this book.It has long been acknowledged that the best way to know the RSS (or the National Volunteer Organisation) is to join it. Perhaps this is why there is very little literature on how the RSS functions. This vacuum has been skilfully filled by the author through his book, RSS 360º - Demystifying Rashtriya Swayamsevak Sangh.There is generally a set format for writing about organisations, especially national level ones such as the RSS. Ratan Sharda has not, however, followed the beaten path. The intent behind his book is to lift the allegedveil of secrecy from the organisation. He presents a comprehensive view of the Sangh's philosophy, its workings and its humungous reach through various affiliate organisations across India, in a simple and easy flowing manner.

Can we prevent diabetes? Once it develops, can we reverse it? Can we avoid dangerous and crippling complications? How do I manage diabetes at workplace? Numerous such questions; some have been answered by continuous research and advances in drug and insulin therapy, and discussed in various sections of the book. Those who have their life cut down by diabetes are living longer now, thanks to the effective treatments and change in lifestyle. Those who have complications, suffer less from them due to early diagnosis and effective treatment. Those children who used to jab 3-5 injections of insulin daily, are living comfortably and with normalized blood sugar on insulin pump now. Keeping pace with rapidly increasing advances in diabetes and newer therapy, keeping up with this ever-evolving research, this book attempts to demystify the myths and conundrums surrounding this chronic disease while presenting to you the latest in this field. Patients need simple guidance. Those who follow the simple principles of the therapy are generally safe and have good quality of life. This is what this book aims to provide-time tested simple advice on various aspects of diabetes and obesity, amalgamated with recent knowledge, and most importantly, suitably tailored for Indians. In this aspect, psyche of Indians patients, uniqueness of Indian diets, and need for individualized exercise framework for Indian bodies has been highlighted in the book.

The book will be a landmark in itself because it will be the first to cover behind the scenes of every loved ad, right from the Doordarshan days to today's YouTube; right from 'Chal meri luna' to 'Airtel smartphone ads'. It will cover interviews of creative heads and directors of all generations, right from vintage to new age. Author has handpicked each ad based on their popularity among viewers and met its creators and talked to them about the entire process. He had left out the marketing jargons and advertising sham, and just weaved stories using wonderful stories. The book will feature legendary ad-creators like Alyque Padamsee, Piyush Pandey, Prahlad Kakkar, R Balki, Prasoon Joshi, Prasoon Pandey, Agnello Dias, KS Chakravarty, Prakash Varma, Nitesh Tiwari, Preeti Nair, Ram Madhvani, Kailash Surendranath, Amit Sharma, Ashish Khajanji, Parshuraman, AG Krishnamurthy, Shantanu Sheorey and many more. One unique aspect about this book is the coming together of virtually the entire ad industry.

'The Bitcoin Saga: A Mixed Montage' is an exciting story about the birth and growth of bitcoin and the blockchain technology underpinning it. The book takes the untutored reader on a thrilling rollercoaster ride through the complexities and myriad facets of cryptocurrencies. The sub-prime crisis of 2008 and the Cypherpunk movement sets the stage for the advent of the mysterious Satoshi Nakamoto and the release of the first cache of bitcoins. The narrative takes on a Houdini like magical quality as it unravels the skeins of the Dark Web and the secret of the Silk Road. The story of the Mt Gox heist and Nostradamus like prophecies of bitcoin doom add a generous dollop of intrigue to the crypto story. The cryptocurrency regulatory-tax tales of countries like USA, Canada, Japan, Australia, China, India etc give the narrative an intellectual slant. The bitcoin saga ends on an introspective note. The blockchain technology has enormous power to change the world. Whether it will be a benevolent Titan or a Frankenstein monster, only time can tell.