Books published by Bloomsbury India

India and the subcontinent stimulated the curiosity of the British who came to India as traders. Each aspect of life in India - its people, customs, geography, climate, fauna and flora - was documented by British travelers, traders, administrators, soldiers to make sense to the European mind. As they 'discovered' India and occupied it, they also attempted to 'civilise' the natives. The present volumes focus on select aspects of the imperial archives: the accounts of "discovery" and exploration - fauna and flora, geography, climate - the people of the subcontinent, English domesticity and social life in the subcontinent, the wars and skirmishes - including the "Mutiny" of 1857-58 - and the "civilisational mission".Volume 2 Indian People and Society includes English studies of Indian languages, people and communities, and the social order.The landscape provided, understandably, endless prospects of the survey and the map. But the British were also keen on documenting the people. In the studies generated for 400 years, the British documented castes, religions, education, economies, professions, cultural practices, states of health and sickness, and other domains. With projects like the Census and the People of India, the land's inhabitants were classified and, eventually, also typecast and contributed to the colonial discourse about the native/colonised.

India and the subcontinent stimulated the curiosity of the British who came to India as traders. Each aspect of life in India - its people, customs, geography, climate, fauna and flora - was documented by British travelers, traders, administrators, soldiers to make sense to the European mind. As they 'discovered' India and occupied it, they also attempted to 'civilise' the natives. The present volumes focus on select aspects of the imperial archives: the accounts of "discovery" and exploration - fauna and flora, geography, climate - the people of the subcontinent, English domesticity and social life in the subcontinent, the wars and skirmishes - including the "Mutiny" of 1857-58 - and the "civilisational mission".Volume 3 Domesticity, the Social Scene and Leisure shifts the focus to the English home and social life. Domesticity, often a fraught exercise for the 'memsahib', carried on with the assistance of a retinue of Indian servants, meant tackling corruption, inefficiency and the all-pervasive social hierarchy of the colonised. Advice books were produced to aid the memsahib for this purpose. The Steel-Gardiner guide to housekeeping, which was a bestseller in its day and is excerpted here, was indispensable in the length and breadth of its coverage, from the care of children to the right wages for the servants. Diver's text, likewise, also demonstrates how running the home was difficult and has a resonance with the (male) dominion of running the Empire. These texts exhorted the English woman to practice thrift, control and managerial skills, to be aware of the natives' penchant for dirt and indolence and the caste-community dynamics that inform the servant-class.

After a brief interlude following the Cold War, nuclear weapons have regained their prominent place in world affairs. Yet our current nuclear age will not be a replay of the Cold War. New technologies, changing political contexts and the death of old arms-control agreements mean that today's nuclear strategists have to navigate unchartered waters filled with fresh perils. Unfortunately, the consequences of failure in the nuclear world can be catastrophic. The immediate imperative today is to lower the possibility of nuclear weapons use during a crisis or conflict involving nuclear powers. While deliberate or pre-emptive nuclear use is less likely, the rising danger of our time is that nuclear weapons will be employed due to some combination of miscommunication, misjudgment, misperception and sheer accident.The Sheathed Sword: From Nuclear Brink to No First Use is a collection of essays by leading scholars and practitioners on the role of nuclear weapons in global security. The contributors examine how individual states view nuclear weapons, the devastating effects of nuclear war on the world's climate and the issues around nuclear no first use. They also debate the feasibility and desirability of a global no-first-use (GNFU) agreement.

Word, Work and the World begins with the assumption that people are interested in the world around them. The book is written with the intent of drawing in lay and specialised readers into the interdisciplinary world of Sociology/Social Anthropology. The methods of both, since the 1960s, has been seen as combined for the reasons that the dichotomy of tribal/ peasant in relation to urban conglomerations is thought to be immensely interesting to the reading public. Migration for work is so significant, whether within the country or outside, that the dilemmas and concerns of the diaspora are always interesting data. Put simply, the book tries to bring forward the living practices of communities which are interlocked in time and space, where work and their cultures become intermeshed in different ways. Of course cyberspace becomes the common denominator in understanding that people are interested in one another, families and friends become interactive over spans of time which allow a certain intimacy of acknowledgement. Economic practices are also embedded in the hinterland of communication. As the world becomes increasingly vulnerable to climate change, organic farming, the search for water, the protection of lands and people from floods, are all real indexes of how urgent the task of recording people's life worlds has become. Narrative production, and its interpretation draws us into the complexities of the ethnographic present, which as a type of documentation provides resource materials to historians. Since the world is now so encompassable, the book explores how human being remember the past, while creating new niches for the survival of their families and communities. Hybridization of cultures also involves familiarity with world literature, because people enjoy the expanse of imagination into which they are released by reading time honoured texts, whether of the ancient past, or of contemporary time. The time of legend, of fable, of coercive patterns of existence arising out of natural or political calamities, makes them ever more respectful of traditions and the hope for survival. Out of war and loss arise both science and poetry, not necessarily opposed to one another.This book tries to bring to the reader the pleasures of many cultures in conversation with one another, where dissonances may be accommodated.

World Literature and the Question of Genre in Colonial India describes the way Marathi literary culture, entrenched in performative modes of production and reception, saw the germination of a robust, script-centric dramatic culture owing to colonial networks of literary exchange and the newfound, wide availability of print technology. ­The author demonstrates the upheaval that literary culture underwent as a new class of literati emerged: anthologists, critics, theatre makers, publishers and translators. ­These people participated in global conversations that left their mark on theory in the early twentieth century. Reading through archives and ephemera, Kedar Arun Kulkarni illustrates how literary cultures in colonised locales converged with and participated fully in key defining moments of world literature, but also diverged from them to create, simultaneously, a unique literary modernity.

The New Normal explores the relation between the subject and the state after the events of 9/11 that left the world stunned. It looks at this relation through the lens of trauma for the mind, biopolitics for the body and visuality for the body politic. This interpretive frame helps examine how the 9/11 violence created a moment where the mind, body and body politiccould be redefined after 9/11. In an important theoretical intervention into 21st-century American Studies, it asks what the relation between the state and those it expels from its citizenry is. It makes a special mention of sites of incarceration such as Guantanamo Bay and Abu Ghraib as 9/11 phenomena. While referring to sources as diverse as 9/11 poetry, political and presidential speeches, journalistic accounts, atrocity photographs, and theories of trauma, biopolitics and visuality, the book argues for the presence of a new normal.

'.a brilliant exploration of urbanism between the concept city and the lived city.. The volume focuses on urban life lived between home and the world, institutions and experiences, representations and affects.. Its fascinating range of empirically rich and analytically sophisticated excavations of neighbourhoods make the volume a must-have in the bookshelf on South Asian urban studies.' -Gyan Prakash, Princeton University'A must-read for those who wish to study the micro aspects of contemporary urbanity.' -Sujata Patel, Savitribai Phule Pune University'This book is a powerful addition to the study of Indian urbanism.' -Ravi Sundaram, Centre for the Study of Developing Societies (CSDS)In the last couple of decades, the global South, in general, and India, in particular, have witnessed a massive growth of cities. In India, more than one-third of its population lives in cities. However, urban development, growth and expansion are not merely about infrastructures and enlargement of cityscapes. This edited volume focuses on neighbourhoods, their particularities and their role in shaping our understanding of the urban in India. It locates Indian experiences in the larger context of the global South and seeks to decentre the dominant Euro-American discourse of urban social life.Neighbourhoods in Urban India: In Between Home and the City offers an understanding of neighbourhoods as changing socio-spatial units in their specific regional settings by underlining the way value regimes (religiosity and subjectivities) give neighbourhoods their social meanings and stereotypes. It unpacks discourses and knowledge practices, such as planning, architecture and urban discourses of governance. It further discloses the linkages and disjunctures between the social practices of neighbourhoods and the language, logic and experiences of dwelling, housing, urban planning and governance, and focuses on the particularities and heterogeneities of neighbourhoods and neighbourliness.

Naina is back from America, after four years of living on her own. A natural rebel, she has had some fairly life-altering experiences which Mum and Dad would not approve of at all if they get to know. But will her spirit and her stand be enough to fight the forces of parental pressure and heckling aunties baying for her nuptials?Back in the bosom of her conservative family, Naina cannot even begin to imagine the turn her life is going to take. It's wedding season, and she must now be married. Because every self-respecting upper-middle-class family in India do that, right? Marriage at the 'right age' to the 'right family'.whether she likes it or not.Naina's worst nightmares are about to come true. What hits her within a week of being at home completely changes her world and her life as she embarks on a journey that will define her and provide her an education that only life can. Ayaan, Rohan, Akshay, Shiven. Who will it be? Will she even have a shot at romance, being with someone she loves, irrespective of his caste, respectability or bank balance? She will have to summon all the chutzpah within to fight for herself. For her notions of love and living. Will she succeed? Like a chrysalis unfolding, will Naina, too, emerge with her wings unscathed?

There is no one else in the world like you. Your personal brand has been registered in your name and patented with your persona even though there may be hundreds of people carrying the same name. Creating, building, and developing your personal brand is entirely in your own hands. Conversely, destroying or diminishing your brand is also only in your own hands. Your brand is the essence of your own unique story. The key to this is reaching deep inside yourself and pulling out the authentic, the unique 'you', from within your own self. What we do with our own brand name could be the difference between being very successful and not so successful. This is as true for personal branding as it is for business branding. The Brand Called You outlines how critical it is for each one of us to understand the power and vulnerabilities of our brand and invest wisely and consistently in our persona and our name. Remember, the only legacy you will leave behind in the world is your name.

How do you deal with life's challenges? What is the secret of living a simple and happy life? How do you strike a balance in all your relationships - whether in love, in work or in life? When and how can universal energies work for you? How can you learn to analyse every situation correctly? And ultimately, how can you attain soul realisation? The book, Here and Beyond, articulates the answers to all your existential queries, helping you to learn and evolve as a spiritual being with each step. With easy and identifiable anecdotes from life - ranging from dealing with a neighbour who calls you names to witnessing a child dying of a life threatening disease - the book offers a comprehensive understanding of life's basic principles. The book, Here and Beyond, strives to help you secure a blissful life, free of disease and disquiet.

This book is an attempt to open up the supposedly secret world of the Rashtriya Swayamsevak Sangh (RSS) by someone with an insider's knowledge of the philosophy, organisational structure and workingof this huge cadre-based organisation. As a senior member who has managed various responsibilities in the RSS over the years, Ratan Sharda has achieved his intent ably in this book.It has long been acknowledged that the best way to know the RSS (or the National Volunteer Organisation) is to join it. Perhaps this is why there is very little literature on how the RSS functions. This vacuum has been skilfully filled by the author through his book, RSS 360º - Demystifying Rashtriya Swayamsevak Sangh.There is generally a set format for writing about organisations, especially national level ones such as the RSS. Ratan Sharda has not, however, followed the beaten path. The intent behind his book is to lift the allegedveil of secrecy from the organisation. He presents a comprehensive view of the Sangh's philosophy, its workings and its humungous reach through various affiliate organisations across India, in a simple and easy flowing manner.

Can we prevent diabetes? Once it develops, can we reverse it? Can we avoid dangerous and crippling complications? How do I manage diabetes at workplace? Numerous such questions; some have been answered by continuous research and advances in drug and insulin therapy, and discussed in various sections of the book. Those who have their life cut down by diabetes are living longer now, thanks to the effective treatments and change in lifestyle. Those who have complications, suffer less from them due to early diagnosis and effective treatment. Those children who used to jab 3-5 injections of insulin daily, are living comfortably and with normalized blood sugar on insulin pump now. Keeping pace with rapidly increasing advances in diabetes and newer therapy, keeping up with this ever-evolving research, this book attempts to demystify the myths and conundrums surrounding this chronic disease while presenting to you the latest in this field. Patients need simple guidance. Those who follow the simple principles of the therapy are generally safe and have good quality of life. This is what this book aims to provide-time tested simple advice on various aspects of diabetes and obesity, amalgamated with recent knowledge, and most importantly, suitably tailored for Indians. In this aspect, psyche of Indians patients, uniqueness of Indian diets, and need for individualized exercise framework for Indian bodies has been highlighted in the book.

The book will be a landmark in itself because it will be the first to cover behind the scenes of every loved ad, right from the Doordarshan days to today's YouTube; right from 'Chal meri luna' to 'Airtel smartphone ads'. It will cover interviews of creative heads and directors of all generations, right from vintage to new age. Author has handpicked each ad based on their popularity among viewers and met its creators and talked to them about the entire process. He had left out the marketing jargons and advertising sham, and just weaved stories using wonderful stories. The book will feature legendary ad-creators like Alyque Padamsee, Piyush Pandey, Prahlad Kakkar, R Balki, Prasoon Joshi, Prasoon Pandey, Agnello Dias, KS Chakravarty, Prakash Varma, Nitesh Tiwari, Preeti Nair, Ram Madhvani, Kailash Surendranath, Amit Sharma, Ashish Khajanji, Parshuraman, AG Krishnamurthy, Shantanu Sheorey and many more. One unique aspect about this book is the coming together of virtually the entire ad industry.

'The Bitcoin Saga: A Mixed Montage' is an exciting story about the birth and growth of bitcoin and the blockchain technology underpinning it. The book takes the untutored reader on a thrilling rollercoaster ride through the complexities and myriad facets of cryptocurrencies. The sub-prime crisis of 2008 and the Cypherpunk movement sets the stage for the advent of the mysterious Satoshi Nakamoto and the release of the first cache of bitcoins. The narrative takes on a Houdini like magical quality as it unravels the skeins of the Dark Web and the secret of the Silk Road. The story of the Mt Gox heist and Nostradamus like prophecies of bitcoin doom add a generous dollop of intrigue to the crypto story. The cryptocurrency regulatory-tax tales of countries like USA, Canada, Japan, Australia, China, India etc give the narrative an intellectual slant. The bitcoin saga ends on an introspective note. The blockchain technology has enormous power to change the world. Whether it will be a benevolent Titan or a Frankenstein monster, only time can tell.