Books published by Bloomsbury India

Naina is back from America, after four years of living on her own. A natural rebel, she has had some fairly life-altering experiences which Mum and Dad would not approve of at all if they get to know. But will her spirit and her stand be enough to fight the forces of parental pressure and heckling aunties baying for her nuptials?Back in the bosom of her conservative family, Naina cannot even begin to imagine the turn her life is going to take. It's wedding season, and she must now be married. Because every self-respecting upper-middle-class family in India do that, right? Marriage at the 'right age' to the 'right family'.whether she likes it or not.Naina's worst nightmares are about to come true. What hits her within a week of being at home completely changes her world and her life as she embarks on a journey that will define her and provide her an education that only life can. Ayaan, Rohan, Akshay, Shiven. Who will it be? Will she even have a shot at romance, being with someone she loves, irrespective of his caste, respectability or bank balance? She will have to summon all the chutzpah within to fight for herself. For her notions of love and living. Will she succeed? Like a chrysalis unfolding, will Naina, too, emerge with her wings unscathed?

There is no one else in the world like you. Your personal brand has been registered in your name and patented with your persona even though there may be hundreds of people carrying the same name. Creating, building, and developing your personal brand is entirely in your own hands. Conversely, destroying or diminishing your brand is also only in your own hands. Your brand is the essence of your own unique story. The key to this is reaching deep inside yourself and pulling out the authentic, the unique 'you', from within your own self. What we do with our own brand name could be the difference between being very successful and not so successful. This is as true for personal branding as it is for business branding. The Brand Called You outlines how critical it is for each one of us to understand the power and vulnerabilities of our brand and invest wisely and consistently in our persona and our name. Remember, the only legacy you will leave behind in the world is your name.

How do you deal with life's challenges? What is the secret of living a simple and happy life? How do you strike a balance in all your relationships - whether in love, in work or in life? When and how can universal energies work for you? How can you learn to analyse every situation correctly? And ultimately, how can you attain soul realisation? The book, Here and Beyond, articulates the answers to all your existential queries, helping you to learn and evolve as a spiritual being with each step. With easy and identifiable anecdotes from life - ranging from dealing with a neighbour who calls you names to witnessing a child dying of a life threatening disease - the book offers a comprehensive understanding of life's basic principles. The book, Here and Beyond, strives to help you secure a blissful life, free of disease and disquiet.

This book is an attempt to open up the supposedly secret world of the Rashtriya Swayamsevak Sangh (RSS) by someone with an insider's knowledge of the philosophy, organisational structure and workingof this huge cadre-based organisation. As a senior member who has managed various responsibilities in the RSS over the years, Ratan Sharda has achieved his intent ably in this book.It has long been acknowledged that the best way to know the RSS (or the National Volunteer Organisation) is to join it. Perhaps this is why there is very little literature on how the RSS functions. This vacuum has been skilfully filled by the author through his book, RSS 360º - Demystifying Rashtriya Swayamsevak Sangh.There is generally a set format for writing about organisations, especially national level ones such as the RSS. Ratan Sharda has not, however, followed the beaten path. The intent behind his book is to lift the allegedveil of secrecy from the organisation. He presents a comprehensive view of the Sangh's philosophy, its workings and its humungous reach through various affiliate organisations across India, in a simple and easy flowing manner.