Books published by Bloomsbury India

Can we prevent diabetes? Once it develops, can we reverse it? Can we avoid dangerous and crippling complications? How do I manage diabetes at workplace? Numerous such questions; some have been answered by continuous research and advances in drug and insulin therapy, and discussed in various sections of the book. Those who have their life cut down by diabetes are living longer now, thanks to the effective treatments and change in lifestyle. Those who have complications, suffer less from them due to early diagnosis and effective treatment. Those children who used to jab 3-5 injections of insulin daily, are living comfortably and with normalized blood sugar on insulin pump now. Keeping pace with rapidly increasing advances in diabetes and newer therapy, keeping up with this ever-evolving research, this book attempts to demystify the myths and conundrums surrounding this chronic disease while presenting to you the latest in this field. Patients need simple guidance. Those who follow the simple principles of the therapy are generally safe and have good quality of life. This is what this book aims to provide-time tested simple advice on various aspects of diabetes and obesity, amalgamated with recent knowledge, and most importantly, suitably tailored for Indians. In this aspect, psyche of Indians patients, uniqueness of Indian diets, and need for individualized exercise framework for Indian bodies has been highlighted in the book.

The book will be a landmark in itself because it will be the first to cover behind the scenes of every loved ad, right from the Doordarshan days to today's YouTube; right from 'Chal meri luna' to 'Airtel smartphone ads'. It will cover interviews of creative heads and directors of all generations, right from vintage to new age. Author has handpicked each ad based on their popularity among viewers and met its creators and talked to them about the entire process. He had left out the marketing jargons and advertising sham, and just weaved stories using wonderful stories. The book will feature legendary ad-creators like Alyque Padamsee, Piyush Pandey, Prahlad Kakkar, R Balki, Prasoon Joshi, Prasoon Pandey, Agnello Dias, KS Chakravarty, Prakash Varma, Nitesh Tiwari, Preeti Nair, Ram Madhvani, Kailash Surendranath, Amit Sharma, Ashish Khajanji, Parshuraman, AG Krishnamurthy, Shantanu Sheorey and many more. One unique aspect about this book is the coming together of virtually the entire ad industry.

'The Bitcoin Saga: A Mixed Montage' is an exciting story about the birth and growth of bitcoin and the blockchain technology underpinning it. The book takes the untutored reader on a thrilling rollercoaster ride through the complexities and myriad facets of cryptocurrencies. The sub-prime crisis of 2008 and the Cypherpunk movement sets the stage for the advent of the mysterious Satoshi Nakamoto and the release of the first cache of bitcoins. The narrative takes on a Houdini like magical quality as it unravels the skeins of the Dark Web and the secret of the Silk Road. The story of the Mt Gox heist and Nostradamus like prophecies of bitcoin doom add a generous dollop of intrigue to the crypto story. The cryptocurrency regulatory-tax tales of countries like USA, Canada, Japan, Australia, China, India etc give the narrative an intellectual slant. The bitcoin saga ends on an introspective note. The blockchain technology has enormous power to change the world. Whether it will be a benevolent Titan or a Frankenstein monster, only time can tell.

The book will focus upon the growth of a Hindi Dalit literary culture at its formative stage in the 1920s and the 1930s, and the significant role played by Swami Acchutanand and Chandrikaprasad Jigyasu, in this process. The book introduces the Dalit public sphere in the United Provinces in the early decades of the twentieth century. It tracks the growth and the development of a Dalit print culture in the United Provinces during the 1920s and the 1930s. The book centres on the figures of Swami Acchutanand and Chandrikaprasad Jigyasu, anti-caste intellectuals, and the most eminent figures in the Hindi Dalit world of letters during that era.The purpose of the proposed book is to rescue Swami Acchutanand and Chandrikaprasad Jigyasu from undeserved obscurity and accords to them the importance that they merit in any chronicle of the Dalit cultural movement in North India.

Narrated by some of the most celebrated doctors from across the world, Dear People, with Love and Care, Your Doctors weaves together inspirational and personal stories of medical excellence and brilliance, interjected with feelings of triumph, loss, fear, strength, valour and empathy.