Books published by Bloomsbury India

Can we prevent diabetes? Once it develops, can we reverse it? Can we avoid dangerous and crippling complications? How do I manage diabetes at workplace? Numerous such questions; some have been answered by continuous research and advances in drug and insulin therapy, and discussed in various sections of the book. Those who have their life cut down by diabetes are living longer now, thanks to the effective treatments and change in lifestyle. Those who have complications, suffer less from them due to early diagnosis and effective treatment. Those children who used to jab 3-5 injections of insulin daily, are living comfortably and with normalized blood sugar on insulin pump now. Keeping pace with rapidly increasing advances in diabetes and newer therapy, keeping up with this ever-evolving research, this book attempts to demystify the myths and conundrums surrounding this chronic disease while presenting to you the latest in this field. Patients need simple guidance. Those who follow the simple principles of the therapy are generally safe and have good quality of life. This is what this book aims to provide-time tested simple advice on various aspects of diabetes and obesity, amalgamated with recent knowledge, and most importantly, suitably tailored for Indians. In this aspect, psyche of Indians patients, uniqueness of Indian diets, and need for individualized exercise framework for Indian bodies has been highlighted in the book.

The book will be a landmark in itself because it will be the first to cover behind the scenes of every loved ad, right from the Doordarshan days to today's YouTube; right from 'Chal meri luna' to 'Airtel smartphone ads'. It will cover interviews of creative heads and directors of all generations, right from vintage to new age. Author has handpicked each ad based on their popularity among viewers and met its creators and talked to them about the entire process. He had left out the marketing jargons and advertising sham, and just weaved stories using wonderful stories. The book will feature legendary ad-creators like Alyque Padamsee, Piyush Pandey, Prahlad Kakkar, R Balki, Prasoon Joshi, Prasoon Pandey, Agnello Dias, KS Chakravarty, Prakash Varma, Nitesh Tiwari, Preeti Nair, Ram Madhvani, Kailash Surendranath, Amit Sharma, Ashish Khajanji, Parshuraman, AG Krishnamurthy, Shantanu Sheorey and many more. One unique aspect about this book is the coming together of virtually the entire ad industry.

'The Bitcoin Saga: A Mixed Montage' is an exciting story about the birth and growth of bitcoin and the blockchain technology underpinning it. The book takes the untutored reader on a thrilling rollercoaster ride through the complexities and myriad facets of cryptocurrencies. The sub-prime crisis of 2008 and the Cypherpunk movement sets the stage for the advent of the mysterious Satoshi Nakamoto and the release of the first cache of bitcoins. The narrative takes on a Houdini like magical quality as it unravels the skeins of the Dark Web and the secret of the Silk Road. The story of the Mt Gox heist and Nostradamus like prophecies of bitcoin doom add a generous dollop of intrigue to the crypto story. The cryptocurrency regulatory-tax tales of countries like USA, Canada, Japan, Australia, China, India etc give the narrative an intellectual slant. The bitcoin saga ends on an introspective note. The blockchain technology has enormous power to change the world. Whether it will be a benevolent Titan or a Frankenstein monster, only time can tell.

Locating World Cinema argues for the importance of understanding the local context of a film's creation and the nuances that it conveys to the spectator. It examines the sociocultural contexts intrinsic to cinema from milieus like the USSR/Russia, China, Japan, France, the US, Iran and India. The book analyses the works of some of the more celebrated but, at times, less than fully understood auteurs, such as Kenji Mizoguchi from Japan; Robert Bresson, Jacques Rivette and Éric Rohmer from France; Abbas Kiarostami from Iran; Martin Scorsese from the US; Zhang Yimou from China and Aleksei German from Russia.Further, it examines how the conditions of exhibition for art house cinema has transformed into the 'global art film' that attempts to bypass the local by addressing international audiences.The book deals with complex ideas but is lucidly written, making it accessible to film students and lay persons alike.

The Sikhs have been a people in transition. Unwanted displacements, willing movements and a changing world have led them through demographic, occupational and experiential shifts. While this has led to the evolution of new facets within the community, it has also evoked mixed responses from outside.As new generations of Sikhs engage with the world through sensibilities defined by their contemporary contexts, they find themselves constructed in images dissonant with their lived realities. The Sikh Next Door: An Identity in Transition traces these changes while also making an incisive analysis of old stereotypes-some heroic, some menacing and some farcical.It simultaneously brings into focus the real people behind these images, their varying social stances and their collective commitment to a common religious identity.The work attempts to reframe the Sikhs, bending a few existing narratives and offering an impetus for a more nuanced understanding of the community.

Remember, Repeat, Inhabit looks at three questions in relation to the idea of the viewer: What happens when one reads someone else's reading of someone else?What happens when something repeats itself in Kieslowski's work?Is there a possibility of an ontology of space?The book attempts to understand the idea of 'viewing' from the inside, not simply as an ontological premise but definitely affected by it. Three differing contexts are looked at-a French madman's notion of the 'self', a Polish filmmaker's notion of the 'everyday' and an Indian performance artist's notion of 'memory'. Through these on-the-surface contrasting artists and texts, a particular idea of a 'viewer' emerges. This viewer is the key to an understanding of something almost elemental in the nature of the idea of 'viewing' in the contemporary context of twenty-first-century Delhi.

Democratic Accommodations: The Minority Question in India analyses the complex story of the accommodation of claims, interests and rights of minorities in India. It aims at what India-being one of the most ethnically and culturally diverse nations of the world-can offer to other nations, particularly to the countries of Europe that are confronted with ethnocultural and ethno-religious assertion. The authors have endorsed the argument that all plural democracies-and all democracies can only be plural in the present historical conjuncture despite the attempts by regimes to make them majoritarian-must work out their own strategies of accommodation by evolving a policy matrix that is suited to the dynamics of their own societies. The book is organised along four rubrics-laws, institutions, policies and political discourse-to understand Indian democracy's distinct response to diversity. The rich and nuanced exploration of the Indian approach to the minority question presented in this book will advance the international debate on diversity and multiculturalism and help policymakers in pluralistic democracies to develop their own particular strategies to deal with minority claims.

Narrated by some of the most celebrated doctors from across the world, Dear People, with Love and Care, Your Doctors weaves together inspirational and personal stories of medical excellence and brilliance, interjected with feelings of triumph, loss, fear, strength, valour and empathy.

Heiress Kamila Mughal is humiliated when her brother's best friend snubs her to marry a social climbing nobody from Islamabad. Roya discovers her fiancé has been cheating on her and ends up on a blind date on her wedding day. Beautiful young widow Begum Saira Qadir has mourned her husband, but is she finally ready to start following her own desires? Inspired by Jane Austen and set in contemporary Pakistan, Austenistan is a collection of seven stories; romantic, uplifting, witty, and heartbreaking by turn, which pay homage to the world's favourite author in their own uniquely local way.