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  • - The Power of Audio Branding
    by David Allan
    £27.49

    Examines the best of the best of sonic logos from the people who gave them notes. Whether you consider them to be music to your ears or earworms, these are the ten most noteworthy sonic logos of all time and one future hall of famer.

  • by Cassandra M. Bailey
    £27.49

    Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.The result is the one thing all brands need today: Sustained attention from the people who matter most.

  • by Tracey & James Marion
    £30.49 - 30.99

  • by David Guralnick
    £30.49

    In HOW ORGANIZATIONS CAN MAKE THE MOST OF ONLINE LEARNING, Dr. David Guralnick describes what organizations need to know about learning and technology in order to create a successful culture of growth and performance - today, tomorrow, and in the future.Online learning has the potential to change an organization's culture and performance - if the organization employs technology in the right ways. In HOW ORGANIZATIONS CAN MAKE THE MOST OF ONLINE LEARNING, Dr. David Guralnick describes what organizations need to know about learning and technology in order to create a successful culture of growth and performance - today, tomorrow, and in the future.In this book, Dr. Guralnick describes the current world of online learning, lays out his vision of the future, and discusses how organizations can make the best use of technology to improve job performance, including how to best combine the work and skills of an organization's internal team and outside consultants and vendors.Too much online learning today focuses on memorizing information. HOW ORGANIZATIONS CAN MAKE THE MOST OF ONLINE LEARNING shifts this paradigm to focus on learning key skills that are meaningful to an employee and relevant to their work. Organizations will learn how to create and deliver online learning and performance experiences that can take their employees' performance to the next level.

  • by Helen Jane Campbell
    £27.49

    Many creative founders and freelancers share a longing for connection, reassurance and motivation.In this book I've interviewed inspiring, brave and creative experts across the UK and US, tapping into some incredible insights and pulling them together into this friendly guide, to offer that support which we all need from time to time.This book's for you if you've stopped feeling 'hungry' for new client work, you're starting up for the first (or second or third!) time, or you've simply run out of steam. My intention is to offer a wealth of ideas and fresh perspectives to inspire you at any stage of your independent creative career.

  • by Russell von Frank
    £27.49

    Trust, it binds us together in our deepest most fulfilling relationships, attracts and retains the best employees, and turns clients into raving fans. Let me show you how to heal old wounds, become a sought out business leader to work for, and create a loyal following of people who cannot imagine going without the service you provide to them.Broken trust and old wounds.Learn how to forgive and learn without condoning the act that broke your trust. Old wounds only hold you back, not the other person. The trust that binds.Understand and feel the freedom you have by knowing others have your back.Creating a culture of trust. Be the leader of integrity that the best and brightest want to work for.Client connection.Move far beyond customer loyalty by being the company your clients tell everyone else about.Trust is truly the missing key to unlocking business and personal success!

  • by Gautam Mahajan
    £30.49

    Read Customer Value Starvation Can Kill, and make life easier for your customers and yourself, and win in the marketplace!!Customer value starvation is a common disease in companies, both small and large - which is difficult to diagnose. It is a silent killer, like many cancers. By the time it is diagnosed, it is generally late, sometimes, too late!Mahajan and Vieira have put their expertise together to show how companies overlook value starvation. This causes irritation and frustration to customers in their interaction with the company and its personnel - in person, on telephone, net or mail.The book identifies customer DNA (Do Not Annoy) factors, and suggests how to minimize complaints; ensure customer loyalty; and long term company profitability and success. Philip Kotler, the world's guru on marketing, said, "e;This book will help you think freshly about your business mission and success."e;Seven well-known experts on the subject like Shep Hyken have contributed to this book. Read Customer Value Starvation Can Kill, and make life easier for your customers and yourself, and win in the marketplace!!

  • by Gail Summers
    £30.49

    It is tough to succeed in these days whether it's the business of life of the business of business. It can be especially tough for outliers. Here is the personal code for success for one outlier. Of course, it all depends on how one defines success. If success means happiness at home and in the workplace, this is the code for you.In this book we will explore nine principles to live and work by from an outlier perspective. This is not saying these principles and this personal code are the only way. They are just one way. The hope is that you will find your own way and embrace your own outlierness and uniqueness. The principles are: Know Thyself, Develop Courage, Develop Mastery, Grow Your Pennies, Be Tenacious, Have Faith, Lead the Way, Challenge the System, and Save the World.Along with these principles, the author will share a little of her story and stories from clients who came to her for career coaching. I have changed the names of clients to protect their confidentiality.Perhaps you wonder. What is an outlier? There is no one perfect definition. It means you may think different than others or feel left out or you don't relate to the status quo, or the status quo makes no sense. It may mean that whenever you follow whatever rules are set for you that those same rules don't seem to work for you. Consider rethinking the rules.

  • by Muhammad Rafique
    £27.49

    M&A failures is an established phenomenon. Human factors, such as acceptance of and readiness for change at the individual level, conflict of interest and cultural incompatibility are the key attributes of the success or failure of a merger or transformational change.Balancing theory with practice, this book looks at the financial due diligence, cultural compatibility, and emotional sensitivity at various stages of the M&A and offers a practical process model. Business leaders, change agents, coaching and mentoring practitioners will find the rare combination of great interest.

  • by Thomas J. Cunningham
    £27.49

    Understanding Economic Equilibrium reveals how all markets fit together, and how we as individuals fit into that bigger picture.Economic agents all over the world are trying to maximize their returns given their efforts, resources, and opportunities. They come together in markets that ultimately allocate goods and services among many competing interests. We can readily see how individual markets behave; it's more difficult, but exponentially more important, to recognize the general equilibrium across all markets. Disturbances in one market have implications for others.These interrelationships are particularly important to understand when policy changes are being considered where actions in one market will impose changes on other markets, and not always in obvious or pleasant ways. Understanding Economic Equilibrium reveals how all markets fit together, and how we as individuals fit into that bigger picture.

  • by Ray Hodge
    £27.49

    Obtaining a competitive advantage in today's business environment generally does not happen of its own accord. With the speed of global economic change, products to market, technology and customer preferences, organizations must light on their feet and be the drivers of change. Given that most businesses deal with the same buyers in defined markets who purchase similar products, gaining this competitive advantage is critical to both thriving and being leaders in their field. To do this, one must drive efficiencies throughout the entire organization while creating a significant point of difference. Yet, inefficiency continues to run rampant and can be found in the often-forgotten pockets of the organization, hampering efficacy at best, leading it out the door at worst.How Efficiency Changes the Game: Developing Lean Operations for Competitive Advantage provides an insightful process for the executive, manager, and business owner, enabling them to discover inefficiencies where least expected, highlighting both the nature of the primary issues and then how to subsequently correct them. This book will assist in developing lean operations in areas such as leadership, marketing, strategy and planning, sales, time management, workflows, finances, and people.

  • by Faisal Sheikh
    £27.49

    This book is written for business owners, entrepreneurs, leadership, or management teams in public or third sector and professionals who are currently dealing with the COVID-19 epidemic.We are currently experiencing the second wave of an unprecedented global pandemic-the COVID-19 crisis, which is destroying established industries such as tourism and attributing to the death of millions of people worldwide. The authors believe that the pandemic is analogous to the ancient Roman tragedy of Pompeii when the citadel was buried under four to six meters (13 to 20 feet) of volcanic ash and pumice in the eruption of Mount Vesuvius in AD 79.This book is written for business owners, entrepreneurs, leadership, or management teams in public or third sector and professionals who are currently dealing with the COVID-19 epidemic. It offers tools and techniques located in the economics of innovation, other frameworks such as the Fraud Triangle, and the authors extensive experience including rigorous cash management, practical fraud prevention, and detection and advice on implementing and refining corporate governance structures. The book will also be of interest to postgraduate including MBA students and business researchers.The book concludes by summarizing the key theories that can be used to understand the impact of this Pompeii Event and pragmatic solutions to fight COVID-19. The authors argue that organizations rooted in foresight will survive and emerge as future trail blazers. An extensive appendix is also included which outlines the implications for financial reporting.

  • by Katie Jarvis-Grove
    £27.49

    This book discusses the ways in which procurement can help to provide an ethical and sustainable approach to business and product creation while raising an awareness of unacceptable practices with a view to their eradication.This book demonstrates and explains how to best conduct yourself in a procurement role and what challenges you should be aware of. Factors such as being aware of modern slavery, supply chain's pollution emissions, and opportunities to recycle and reuse will be explored to create an understanding for the reader in how value should be achieved in today's way of managing procurement.As you make your way through the book you will learn about tools and techniques that can aid you in making the right decision for you and your organization, to ensure that all ethical and sustainable elements of the procurement process are explored, evaluated, reviewed and documented.This book discusses the ways in which procurement can help to provide an ethical and sustainable approach to business and product creation while raising an awareness of unacceptable practices with a view to their eradication.You, the reader, will learn more about the authors honest experiences of working in procurement as you progress through her literary work. At the end of each chapter, she provides a mini case study exploring and explaining some of her purchasing stories that she has collated over the years.

  • by J.C. Baker
    £27.49

    How to Make Good Business Decisions is a book to assist people with thoughts surrounding essential aspects of finances and business. Much of the decision-making for people derives from experiences and exposure. The ability to see multiple perspectives allows for a higher level of understanding, increasing common sense perception. The common belief for the concept of common sense is a general acceptance as a usual occurrence or stance among people. However, reality demonstrates that people view topics very differently. Technology and varying media outlets create many avenues for information leading to conflicting positions and confusion.This book provides a straightforward method of removing distortions among education, business practices, finances, and ownership. There are countless variables, obstacles, and barriers inherent in life's journey, and operating with common sense will alleviate many issues. However, exposure to information, experiences, and education redefines what is "e;common."e; Readers will learn how their thoughts, viewpoints, and focus shape their responses and navigation through important decision-making realities. This book serves as a tool for increasing decision-making.

  • by Chahat Aggarwal
    £27.49

    Open the doors to the world of branding and artificial intelligence, the future of building efficient revenue!Unlike anything else out there, the book is an authentic and lucid representation of what branding is and the role it plays with artificial intelligence in the success of businesses.The book would be singularly profound to entrepreneurs, marketing professionals, brand strategists, students, and anyone aspiring to take a hungry bite out of the knowledge repository built from first-hand experiences of creating a brand from scratch and running it successfully in the digital age.Highlights:Explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand;Discusses how branding on an organizational and personal level is directly proportional to profit and return on investment along with measuring tools;Includes case studies that dissect successful and unsuccessful marketing strategies of huge brands;Covers the role of AI in branding, with its potential in facilitating companies in achieving their goals through targeted marketing.

  • by Simonetta Lureti
    £27.49

    Discover and practice the skills for your next career advancement.Fast Forward Your Career is for managers and Master students who want to learn the necessary skills to successfully progress in their career. You will:Change your mindset and learn the skills to face the current uncertainty such as the ability to coach, create trust, find your purpose, act with emotional intelligence.Learn team management and communication techniques to boost effectiveness.Observe the skills in practice thanks to the realistic storytelling complementing the theoretical deep-dives.Get tips of true Leadership from successful Executives.Understand the foundation of the Science of Happiness and its application at work. Practice new skills, challenge your perspective, rump-up your effectiveness, and fast-forward your career!

  • by Edward Barr
    £27.49

    Too often people go to interviews prepared only to answer questions. They study the tough questions for days hoping to give the right responses on D-Day. These same people treat the interview as a cross examination; they see themselves on trial, under the spotlight, deer in the headlights. People who are being interviewed need another attitude, an attitude that says, "e;I'm here to interview you, to see if I want to bring my talents and experiences to your organization."e; Most people don't know how to do this. However, if armed with a few questions, they can even the playing field and engage in a useful conversation with their hosts.This book provides a set of questions that are appropriate for any job candidate to ask and allows candidates to participate in a dialogue, a conversation. Experience suggests that only a handful of questions are necessary in most interviews. Review all of the questions. Choose the ones that you believe provide you with the information you need. Learn to interview the interviewer!

  • by Rajan Narayan
    £27.49

    Brand building is a competitive advantage that organizations can leverage to multiply their value. Artificial intelligence (AI), is a recent phenomenon that enables organizations reduce errors, build efficiencies and increase profitability, thereby freeing their human capital to perform more intellectual tasks. This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization.This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It can be used as a textbook in courses on brand management and as a supplemental text in marketing management courses. It is especially relevant today, where many enterprises are being founded by non-marketing professionals.

  • by Francis Ugboma
    £27.49

    This book is an essential primer in the core principles of sustainable energy project development through concept, design, feasibility and reality and takes a holistic approach to the development and financing of such projects, setting out the technical, commercial and financial aspects in a straightforward and practical manner. It sets out a first principles-based approach to developing sustainable projects in markets which are not extensively covered by project finance handbooks and which offer a particular set of challenges to the would-be developer.Drawing from over twenty years of experience in the sustainable energy sector, this practical guide will be a valuable resource to both those considering and already involved in projects in developing and emerging countries.Readers can expect to come away with a strong foundation in a core set of guiding principles that can be applied to a wide range of sustainable energy projects in any geographical location.

  • by Zabihollah Rezaee
    £27.49

    Corporations are expanding their performance to both financial economic performance (ESP) and non-financial environmental, ethical, social and governance (EESG) sustainability performance to effectively achieve their objective of creating shared value for all stakeholders. Companies are now adopting the mission of profit-with purpose by shifting their goals to create shareholder value while fulfilling their social, environmental and governance responsibilities.Management play an important role in pursuing the mission of profit-with purpose and in integrating business sustainability into corporate culture, business environment and strategic plans and decisions. Corporations can create a right balance between the wealth-maximization for shareholders under the shareholder primacy concept while achieving the welfare-maximization for all stakeholders under the stakeholder primacy concept.The global move toward the adoption of benefit corporations and profit-with-purpose companies is inevitable as sustainability initiatives are being integrated into corporate strategies, supply chain, decisions, actions, and performance. Business Sustainability: Profit-with-Purpose Focus consists of four chapters covering all aspects of business sustainability with a keen focus on the concept of profit-with purpose.Anyone who is involved with business sustainability and corporate governance, the financial reporting process, investment decisions, legal and financial advising, audit functions, and corporate governance education will be interested in this book. Specifically, corporations, their executives and the boards of directors, internal and external auditors, accountants, lawyers, lawmakers, regulators, standard-setters, investors, business schools, and other professionals will benefit from this book.

  • by Bradley D. Clark
    £30.49

    Certifications in project management are like birthdays: everybody has one. You need something more to distinguish yourself in this profession.This book is a practical guide for project and program managers who want to increase their skills by incorporating relevant theory, formulas, and tools from Master of Business Administration (MBA) curriculum. The book provides an overview of core classes taught in most MBA programs, but in a way that makes the material practical for project practitioners.Readers will learn new tools to improve critical decision making, formulas and techniques for making recommendations to leadership, and an assortment of theories for up leveling their project management skills.

  • by Roger Forsgren
    £27.49

    "e;The new world is one based on knowledge. Lean KM offers a practical approach to Knowledge Management, filled with historical references and interesting stories. It brought back wonderful memories of NASA."e;-Dr. Edward J Hoffman, Former NASA CKO and Director of the NASA Academy of Program, Project, & Engineering Leadership (APPEL), CEO Knowledge Strategies LLC Lecturer, Columbia University, Information and Knowledge Strategy (IKNS)Lean Knowledge Management Helped Change NASA's Culture and It Can Do the Same for Your Organization.NASA suffered three human spaceflight tragedies and Lean Knowledge Management was a major tool that helped NASA management implement massive cultural changes.Traditional knowledge management is too often regarded as overly complicated or a wasteful bureaucratic exercise, but Lean Knowledge Management can become a critical component for your organization to operate effectively, efficiently and safely.Lean Knowledge Management simplifies the process by:Clearly defining your organization's key employees,Filtering the enormous amount of internal "e;information"e; into "e;critical knowledge"e;.Utilizing a myriad of resources to get this critical knowledge to the people who need it most - the very people that can make your organization successful.Repetitive mistakes and failures can cost an organization millions of dollars in lost revenue, scrap, and even lawsuits. Lean Knowledge Management strips away the academic jargon and implements a practical, cost-effective, organic program emphasizing lessons of the past.Knowledge is free! Your hard-earned corporate knowledge is right in front of you, why risk losing it and having to pay for it all over again?Knowledge is power! Lean Knowledge Management is a structured plan to harness that power for your organization.

  • by Nancy Mackay
    £27.49

    The best and the brightest use advisors and experts. In fact, one could say that they are the best and the brightest because they utilized trusted advisors throughout their careers. Whether in business, sports, entertainment, academia, or politics-expert help is a fundamental enabler of success. That means that the demand for expert advice will grow and the competition will increase for such help. This isn't a matter of "e;certificates"e; and "e;universities,"e; it's a matter of specific skill and behavioral sets that create a trusting bond and reliance. Trusted advisors are beyond coaches-they are comprehensive resources and supporters. The Modern Trusted Advisor employs important mastery traits, such as subordinating ego, applying shared experiences, and managing emotional, mental, and intellectual health. We are entering a world of "e;no normal"e; today and leaders must inspire others daily. This is the book that prepares you to inspire those leaders.

  • by Tim Baker
    £27.49

    How do you get your team members to exercise appropriate independent judgment? How do you get employees to be more accountable for their actions? Leaders need team members to be empowered and proactive post COVID-19. What are the roadblocks? How are they overcome? Most books on employee empowerment bypass two critical relationships: the employment compact and the jobholder and their job. These two relationships hold the key to unlocking employee empowerment. This breakthrough book is for leaders who want to maximize performance through empowerment. It offers a new approach and practical strategies to energize employees to exercise their initiative when needed and be accountable for their actions. A proactive employee is engaged in their job and can confidently make decisions without overly relying on their manager.

  • by Edward Barr
    £27.49

    When we apply for a job, we are essentially trying to sell ourselves. If we understand the process of marketing, we can make that sale a lot easier. This requires a plan that includes a deep understanding of our target audiences, an understanding of our strengths and weaknesses, an understanding of the benefits we can offer, and a knowledge of the 4 Ps, product, place, price and promotion.Add to this, an ability to differentiate and position ourselves in the crowded marketplace and to use promotional tactics to rise to the top of the applicant pool, we can get the job of our dreams. When we master these skills, we make the chore of getting a great job, the job we want, more a certainty than a hopeful wish.This book will show you how to network better, how to create an effective email pitch, write a powerful resume and cover letter, and how to persuade recruiters that you offer the most value to satisfy their needs. This book will make you a pro at marketing yourself!

  • by Allen Taylor
    £30.49

    Cryptocurrency & Social Media Have Married and This is What It Looks LikeSocial media is a multi-billion-dollar industry where the platforms profit from user-generated content. Cryptocurrencies have arrived to end the exploitation.Cryptosocial: How Cryptocurrencies Are Changing Social Media surveys the history of social media and cryptocurrencies to show how these two unrelated technologies had a chance meeting that is changing the world. If you're one of the millions of people growing tired of legacy social media and how they take advantage of their own users, this book will open your eyes to the alternatives offering greater happiness, more freedom, and better personal and financial security. Read this book and you'll learn:What cryptosocial is all about.Which platforms and protocols you should pay attention to.Why cryptosocial media is the best alternative for Facebook, Twitter, and Snapchat.How to start using cryptosocial media.What you need to participate in decentralized social media platforms.And how you can profit from your own content, gain more control over your identity, and maintain security over your online data and personal assets.

  • by Richard Dool
    £27.49

    This book will enable leaders to manage change in a more proactive, tailored and engaged manner to increase the likelihood of achieving the expected outcomes of the change initiatives.Leaders today must be able to embed resiliency into their organizations and to re-position change as a natural process. Being an effective change agent has become a critical leadership competency for 21st Century leaders. With these factors in mind, we are proposing a new approach to change in this book (the C6 Change Leadership Framework), as a means to mitigate "e;Change Fatigue"e; and to enhance a leader's ability to positively affect change in their organizations.This book will enable leaders to manage change in a more proactive, tailored and engaged manner to increase the likelihood of achieving the expected outcomes of the change initiatives.

  • by Sheryl Hardin
    £27.49 - 30.99

  • by Karen Lawson
    £27.49

    Achieve Lifelong Professional SuccessRemaining Relevant is an inspirational playbook for professionals who want to remain relevant, significant, and credible contributors regardless of their age.The book is based on research as well as interviews with over two dozen professional men and women from a variety of industries and disciplines.Chock full of self-assessments, checklists, and activities, Remaining Relevant presents practical and concise tips to help the reader create an action plan for self-development and reinvention. Readers will gain valuable insight to help them remain at the top of their game throughout their lifetime. Chapters address how to...Stay Sharp - Improve mental acuity and cognitive skills.Communicate Clearly - Adapt your communication approach and techniques to today's environment.Stay Connected - Develop and strengthen personal and professional relationships.Update Your Image - Be perceived the way you want to be perceived.Get Physical - Slow down the signs of aging by maintaining a healthy lifestyle.Seek Harmony - Enhance the spiritual, psychological, and emotional aspects of your life.Keep Up with Technology - Develop a working knowledge of platforms, applications, and social media.Reinvent Yourself - Start a new business or change your career.

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