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When we apply for a job, we are essentially trying to sell ourselves. If we understand the process of marketing, we can make that sale a lot easier. This requires a plan that includes a deep understanding of our target audiences, an understanding of our strengths and weaknesses, an understanding of the benefits we can offer, and a knowledge of the 4 Ps, product, place, price and promotion.Add to this, an ability to differentiate and position ourselves in the crowded marketplace and to use promotional tactics to rise to the top of the applicant pool, we can get the job of our dreams. When we master these skills, we make the chore of getting a great job, the job we want, more a certainty than a hopeful wish.This book will show you how to network better, how to create an effective email pitch, write a powerful resume and cover letter, and how to persuade recruiters that you offer the most value to satisfy their needs. This book will make you a pro at marketing yourself!
Corporations are expanding their performance to both financial economic performance (ESP) and non-financial environmental, ethical, social and governance (EESG) sustainability performance to effectively achieve their objective of creating shared value for all stakeholders. Companies are now adopting the mission of profit-with purpose by shifting their goals to create shareholder value while fulfilling their social, environmental and governance responsibilities.Management play an important role in pursuing the mission of profit-with purpose and in integrating business sustainability into corporate culture, business environment and strategic plans and decisions. Corporations can create a right balance between the wealth-maximization for shareholders under the shareholder primacy concept while achieving the welfare-maximization for all stakeholders under the stakeholder primacy concept.The global move toward the adoption of benefit corporations and profit-with-purpose companies is inevitable as sustainability initiatives are being integrated into corporate strategies, supply chain, decisions, actions, and performance. Business Sustainability: Profit-with-Purpose Focus consists of four chapters covering all aspects of business sustainability with a keen focus on the concept of profit-with purpose.Anyone who is involved with business sustainability and corporate governance, the financial reporting process, investment decisions, legal and financial advising, audit functions, and corporate governance education will be interested in this book. Specifically, corporations, their executives and the boards of directors, internal and external auditors, accountants, lawyers, lawmakers, regulators, standard-setters, investors, business schools, and other professionals will benefit from this book.
Provides in-depth analysis of Bitcoin Ethereum and the different types of Altcoins in the ecosystem. The author demonstrates an empirical approach to explaining how digital assets can fit into a diversified portfolio of traditional financial assets or as a standalone portfolio in a parallel financial ecosystem.
This book is written for business owners, entrepreneurs, leadership, or management teams in public or third sector and professionals who are currently dealing with the COVID-19 epidemic.We are currently experiencing the second wave of an unprecedented global pandemic-the COVID-19 crisis, which is destroying established industries such as tourism and attributing to the death of millions of people worldwide. The authors believe that the pandemic is analogous to the ancient Roman tragedy of Pompeii when the citadel was buried under four to six meters (13 to 20 feet) of volcanic ash and pumice in the eruption of Mount Vesuvius in AD 79.This book is written for business owners, entrepreneurs, leadership, or management teams in public or third sector and professionals who are currently dealing with the COVID-19 epidemic. It offers tools and techniques located in the economics of innovation, other frameworks such as the Fraud Triangle, and the authors extensive experience including rigorous cash management, practical fraud prevention, and detection and advice on implementing and refining corporate governance structures. The book will also be of interest to postgraduate including MBA students and business researchers.The book concludes by summarizing the key theories that can be used to understand the impact of this Pompeii Event and pragmatic solutions to fight COVID-19. The authors argue that organizations rooted in foresight will survive and emerge as future trail blazers. An extensive appendix is also included which outlines the implications for financial reporting.
This book will help business/MBA students, aspiring and emerging entrepreneurs, executives, and leaders to think like entrepreneurs in 12 critical focus areas.Both success and failure start in the mind. From Tamiko's years of practical experience in coaching entrepreneurs, she has uncovered the #1 reason that some of her clients succeeded while others failed: mindset. This book will help business/MBA students, aspiring and emerging entrepreneurs, executives, and leaders to think like entrepreneurs in 12 critical focus areas.Readers will uncover hidden thoughts that sabotage success as an entrepreneur. The author will cause you to experience a paradigm shift from an employee mindset to an entrepreneurial mindset. The text provides takeaways and practical action items to cultivate entrepreneurial thinking that will revolutionize the approach to business.
This book helps the organization's top leader gather the information needed to identify opportunities and threats and decide on the appropriate risk response in this uncertain world.Risk is the effect of uncertainty on the ability of an organization to meet its strategic objectives. The effects of uncertainty are expressed as opportunities and threats. Yet, most people associate risk with hazards and losses (i.e., pure risk). Unlike pure risk, uncertainty risk is not insurable because of its upside risk opportunities. Risk management is a key element of the open-sourced, high-level structure developed by the International Organization for Standardization. This structure for managing important organizational programs has been adopted by over 180 country standard-setting organizations.This book helps the organization's top leader gather the information needed to identify opportunities and threats and decide on the appropriate risk response in this uncertain world. The two most widely used risk management standards are presented to demonstrate that an organization can use either one or a combination of the two standards to help manage the effects of uncertainty on their organization. It's fool-worthy to attempt to run an organization without formal uncertainty risk management. Let this book help you find your company's way in an uncertain world.
The revolutionary effects of using accounting information systems by displacing manual information systems in the private and public sectors cannot be overstated. The benefits of this substitution of set of processes include increased mathematical accuracy, predefined fields and coding tasks, and de-emphasis of manual clerical labor in favor of labor adept in data processing. Reporting can be significantly automated, facilitating managerial power and control at a distance and the proliferation of global enterprises. The potential detriments are rarely accurately, completely, and timely addressed as information system vendors, management consultants, and corporate procurement teams race toward the popularly conceived state of the art. Systems are ballyhooed as continually improving in processing speed, functionality, and capacity. Users of these automated systems may not consider big picture effects, and they may not intelligently consider the conduct risks to their own enterprises by concentrating such global reach and influence at high levels of senior management without dedicating adequate resources to verifying the accuracy, completeness, and timeliness of the information systems. This book considers these risks.
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